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Update customer loyalty profiles

Who is this article for?
  • Sellers with the Loyalty permission to manage customer loyalty data. Set permissions in Square Dashboard.
  • Square Loyalty subscribers.
  • About updating customer loyalty profiles

    Square Loyalty integrates with the Square Point of Sale app and your Customer Directory to keep track of your customers' loyalty statuses. View a customer's loyalty status from their profile activity feed to see when they enrolled, points and rewards earned, redemptions, and more.

    Before you begin 

    You have two options for updating information in your customer's profile:

    • Square Dashboard

    • Square Point of Sale (POS) app

    Before you can update customer loyalty profiles, you need to have added customers to your directory, and created a loyalty program with customers enrolled.

    Manually adjust a customer's loyalty points

    Square Dashboard

    1. Log in to Square Dashboard, then click Marketing & loyalty > Customer directory.
    2. Search and select the customer in question.
    3. Under Loyalty Summary, click ••• > Adjust points.
    4. Adjust their points and tap Save.

    Square POS app 

    1. Tap More > Customers.
    2. Search and select the customer in question.
    3. Tap ••• next to their name and Adjust Loyalty Status.
    4. Tap Add Points or Remove Points.
    5. Adjust their points and tap Save.

    Update a customer's loyalty phone number

    Square Dashboard

    1. Log in to Square Dashboard, then click Marketing & loyalty > Customer directory.
    2. Search and select the customer in question.
    3. Next to Personal Information, tap Edit and update their phone number.
    4. Click Save.

    Square POS app 

    1. Tap More > Customers.
    2. Search and select the customer in question.
    3. Next to Personal Information, tap Edit and update their phone number.
    4. Click Save.

    Merge a customer's loyalty profile

    1. Log in to Square Dashboard, then click Marketing & loyalty > Customer directory.

    2. Search and select the customer in question.

    3. Click ••• next to their name > Merge with another Customer.

    4. Search and select the customer with which you would like to merge.

    5. Click Review > Merge.

    Merging customers that each have loyalty accounts associated with them will combine the earned points. Both profiles being merged must be enrolled in your loyalty program in order to select the correct phone number. From here, ensure the customer uses the same phone number they enrolled with when claiming a loyalty point going forward.

    Unlink your customers' linked cards

    If a customer accidentally links their phone number to the wrong payment card, or vice versa, you can always unlink the two. If you're not sure which phone number a card was linked to, you can search for the payment in the Transactions tab in Square Dashboard using the last 4 digits of the payment card, then clicking Paid By in the payment details to find the customer profile. You can also search for a customer's profile using their full phone number.

    To unlink a customer's payment card:

    1. Log in to Square Dashboard, then click Marketing & loyalty > Customer directory.

    2. Search for your customer by name or phone number.

    3. Click ••• > Managed Cards.

    4. Check the box for each of the cards you'd like to unlink.

    5. Click Unlink > Confirm Unlink.

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