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Connect Square Online with TikTok

Important: Due to recent developments on TikTok, from Tuesday, 11th October 2022, we are no longer accepting new sellers into our Square x TikTok integration.

For now, TikTok has decided not to accept new merchants to Storefronts. Square is always testing and experimenting with commerce channels that enable our sellers to share their products, and we look forward to continuing to offer more ways for you to reach and engage buyers.

For any questions, please contact TikTok directly.

The Square x TikTok integration lets you take advantage of all the opportunities below to grow your online sales, track conversions, and build audiences. Once you connect your Square account with your TikTok Business Account, you can use:

  • TikTok Shopping Tabs: Sync your Square item catalog to TikTok and feature a Shopping tab on your TikTok profile so followers and fans can browse all your items at once.

  • Product Links in TikToks: Include product links in TikTok videos that point directly to your Square Online website for viewers to make a purchase.

  • TikTok Advertising Pixel: Create a TikTok pixel in one click and run optimized ads on your items to achieve your goals. Ad pixels can be used to track the performance of your ads or to enable retargeting.

Learn more about the TikTok eCommerce Platform Integration with Square and TikTok Business Account Features.

Before you get started, make sure you have the following:

  • Published Square Online website. Purchases from TikTok take place on your Square Online site so you retain the customer relationship.

  • Return policy on Square Online.

  • Contact Details on Square Online — make sure you save a phone number in your store settings.

  • Visible payment methods.

  • A free TikTok Business Account account.

Get Started with TikTok

First, you'll need to switch your regular TikTok account to a TikTok Business Account account. To create one:

  1. Download TikTok from Google Play or the App Store.

  2. Register for a free TikTok account.

  3. Tap > Manage account > Switch to Business Account.

  4. Tap Switch.

  5. Choose a category that best describes your account. This category won’t display publicly as it’s for internal use only.

You can then add your Square Online site in your TikTok bio and access real-time account data. Follow the steps below to complete the integration.

Step 1: Connect Square x TikTok

Once you've created your free TikTok Business Account, you can connect your TikTok account to your Square account from your online Square Dashboard.

  1. Go to Account & Settings, then click Online sales channels.

  2. Find "TikTok for Business" and click Get Started, then Connect.

  3. Sync a TikTok For Business account to activate the integration. At this stage, you can either create a new TikTok For Business account or connect to an existing account. 

Read more about the TikTok E-Commerce Platform Integration Guide for Square sellers.

Note: Business profile information is shared with TikTok during setup. By default, all products listed on Square Online will be published to TikTok, but specific items can be disabled in the Listings Manager.

After successfully connecting your TikTok Business Account, you can create or connect your TikTok Business Center accounts, TikTok Ads Manager accounts and TikTok Shopping to your Square account.

Step 2: Business Center

Connect to TikTok Business Center to manage your business page, accounts and users, and product catalog. You’ll need admin access to the Business Center account.

To create a new TikTok Business Center account, enter a name and click Create New.

To connect an existing TikTok Business Center account, choose the account you want to attach, then click Connect.

Step 3: TikTok Ads Manager

Connect the TikTok Ad Manager you use to create ads to your Square account. You’ll need admin access to the TikTok Ad account.

To connect an existing Ad Account, click Create New

If you don’t have an ad account for TikTok for Business, click Create Now and follow the prompts in TikTok Ads Manager.

Visit the TikTok account review checklist for more information on connecting your accounts.

Step 4: Data Sharing

TikTok uses your customer data to target products, page posts and ads to your customers via TikTok Pixel, a tool that tracks how your TikTok ads impact your website. You’ll need admin access to TikTok Pixel to set up data sharing.

To connect your TikTok Pixel, click Connect.

If you don’t have a TikTok Pixel, click Create New in the Data Sharing section.

Advanced Matching

Once you set up TikTok Pixel, you will have the option to turn on the Advanced Matching feature. This feature tracks your website visitor events with improved match rate accuracy for optimal measurement. Review the TikTok Terms of Service for more information.

Step 5: Synchronize Product Catalog

To sync and set up your product catalog, click Connect. 

If you don’t have a product catalog, click Create New to sync your existing Square catalog to your TikTok profile.

After you sync your Square catalog, you can view and manage which items are synced from Items > Channels Listings in your online Square Dashboard.

Step 6: TikTok Shopping

With TikTok Shopping, you can promote and sell products from your Square Online site directly on TikTok using Shopping tabs and Product Links. Connect the TikTok account where you’d like to display your products. Your products must meet TikTok’s guidelines in order to be approved for Shopping. The review process takes 3 to 5 business days, after which you’ll see your items synced and published from Square to TikTok. After you attach the account, you can use Store Manager in the TikTok platform to manage your TikTok Shopping products and settings.

Helpful Resources:

To connect your TikTok account and set up Shopping, click Connect.

Step 7: Complete Setup

Once you complete each section, click Finish Setup. You can now start growing your brand awareness and increase your sales through Square x TikTok!

Note: After you click Finish Setup, you will not be able to change which Business Center, TikTok Ads account, TikTok Pixel, or product catalog you've connected with Square unless you remove the channel and connect it again by repeating the steps above.


I have a TikTok Creator account. Can I still integrate this with my Square Account?

First, you’ll have to convert your TikTok Creator account to a TikTok For Business Account. This process is reversible if you change your mind at a later stage.

How long will it take for product approval for TikTok Shopping?

Products will be approved or rejected within three to five days. If your product is rejected, go to Listings Manager to correct any potential criteria, such as image sizing or missing brands.

Is there an age limit to authorize Square x TikTok?

During the sign up flow, add your birthdate to your TikTok account settings via the TikTok app by going to Manage Account > Date of birth.

What’s Advanced Matching?

Advanced Matching is an upgrade to the TikTok Pixel that allows you to send privacy-safe hashed customer information, such as email addresses and phone numbers, to increase the match rate between TikTok ad clicks and conversions that happen on your website.

How do I start running any paid advertising campaign?

Open your TikTok Ads Manager account after connecting your Square and TikTok accounts to access all available ad formats.

What events does the TikTok Pixel on Square support?

TikTok Pixel on Square supports View Content, Add To Cart, and Purchase.

If I have a campaign running with the TikTok Pixel created via Square x TikTok, what will happen if I disconnect it?

Your campaigns created through Square x TikTok using the pixel will remain active, but the pixel will stop sending back any data to Ads Manager.

How do I get support with integrating Square and TikTok?

For further assistance, visit the TikTok Business Help Center.

You can also email the TikTok Support Team at [email protected].


Data Sharing on TikTok

TikTok collects customer data and browsing behavior from your store to optimize your ad targeting experience. By using tools such as Pixel, TikTok tracks the impact of your ads on your website. These tools let you receive insights from your visitors and their site behavior. This data can help measure campaign performance and better define the audience of your ad. In turn, you can improve the reach and increase conversions on your ad campaigns.

Read about data sharing with TikTok Pixel Partners.

Levels of Data Sharing

To get started, you must enable data sharing and select a designated level. TikTok allows you to choose how data is collected and shared between your online store and TikTok. You have two data-sharing levels to choose from: Standard or Enhanced. 

Standard uses TikTok Pixel, a tracking technology that collects and shares customers’ browsing behavior on your Square Online site. Browser-based ad blockers can prevent the pixel from collecting data.

Enhanced uses Advanced Matching, which shares personal information about your customers, including their email and phone number. This pixel also shares customer browsing behavior on your Square Online site. Browser-based ad blockers can prevent the pixel from collecting data.

To learn more about how TikTok uses this data, refer to TikTok's Business Product Terms.

Managing Privacy Policy

With TikTok, you have control over how your customer data and store data is shared. Make sure your customers understand how you collect and assess their information. You should ensure that your privacy policy reflects your usage of customer data.

To update and manage your Square store's privacy policy, visit your privacy policy settings. Visit the TikTok Terms of Service for more information.

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