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Connect Square Online with TikTok

Welcome to the Beta for Square x TikTok.

The Square x TikTok integration lets you take advantage of all the opportunities below to grow your online sales. Once you connect your Square account with your TikTok Business Account, you can:

  • Sync your Square item catalog to TikTok and feature a Shopping tab on your TikTok profile.

  • Include product links in TikTok videos that point directly to your Square Online site for viewers to make a purchase.

  • Create a TikTok pixel in one click and run optimized ads to achieve your goals.

Learn more about the TikTok eCommerce Platform Integration with Square and TikTok Business Account Features.

Join Beta Waitlist: If you haven’t received a waitlist approval in your inbox, your business isn’t yet eligible to integrate with TikTok. Keep in mind that Square accounts are reviewed for eligibility on a daily basis based on a variety of factors.

Before you get started, make sure you have the following:

  • Published Square Online website.

  • Return policy on Square Online.

  • Contact Details on Square Online — make sure you saved a phone number in your store settings.

  • Visible payment methods.

  • TikTok for Business account.

Get Started with TikTok

First, you'll need to switch your regular TikTok account to a TikTok for Business account. To create one:

  1. Download TikTok from Google Play or the App Store.

  2. Register for a free TikTok account.

  3. Tap on the three horizontal lines > Manage account > Switch to Business Account.

  4. Tap Switch.

  5. Choose a category that best describes your account. This category won’t display publicly as it’s for internal use only.

You can then add your Square Online site in your TikTok bio and access real-time account data.

Join Beta Waitlist

To join the waitlist to connect Square with TikTok:

  1. Go to Account & Settings on your Square Dashboard.

  2. Click Online sales channels.

  3. Find your TikTok Business Account and click Get Started.

  4. Enter your TikTok username (optional) and click Get on the waitlist.

  5. You are on the waitlist! We will notify you via email once your account is approved.

If you haven’t received a waitlist approval in your inbox, your business isn’t yet eligible to integrate with TikTok. Keep in mind that Square reviews accounts for eligibility daily based on a variety of factors.

Note: Business profile information is shared with TikTok during setup. By default, all products listed on Square Online will be published to TikTok, but specific items can be disabled in the Listings Manager.

Helpful Resources:

Connect Square x TikTok

If you've received a confirmation email to enable Square x TikTok, follow the steps below:

  1. Go to Account & Settings on your online Square Dashboard.

  2. Click Online sales channels.

  3. Find TikTok for Business and click Get Started.

  4. Click Get Started > Connect.

  5. Log in to your TikTok Business account or sign up for a free account.

Read more about the TikTok E-Commerce Platform Integration Guide for Square sellers.

After connecting your TikTok Business Account, you can create or connect your TikTok Business Center accounts, TikTok Ads Manager accounts and TikTok Shopping to your Square account.

Business Center

Connect to TikTok Business Center to manage your business page, accounts and users, and product catalog. You’ll need admin access to the Business Center account.

To create a new TikTok Business Center account, enter a name and click Create New.

To connect an existing TikTok Business Center account, choose the account you want to attach, then click Connect.

TikTok Ads Manager

Connect the TikTok Ad Manager you use to create ads to your Square account. You’ll need admin access to the TikTok Ad account.

To connect an existing Ad Account, click Create New

If you don’t have an ad account for TikTok for Business, click Create Now and follow the prompts in TikTok Ads Manager.

Visit the TikTok account review checklist for more information on connecting your accounts.

Data Sharing

TikTok uses your customer data to target products, page posts and ads to your customers via TikTok Pixel, a tool that tracks how your TikTok ads impact your website. You’ll need admin access to TikTok Pixel to set up data sharing.

To connect your TikTok Pixel, click Connect.

If you don’t have a TikTok Pixel, click Create New in the Data Sharing section.

Advanced Matching

Once you set up TikTok Pixel, you will have the option to turn on the Advanced Matching feature. This feature tracks your website visitor events with improved match rate accuracy for optimal measurement. Review the TikTok Terms of Service for more information.

Synchronize Product Catalog

To sync and set up your product catalog, click Connect. 

If you don’t have a product catalog, click Create New to sync your existing Square catalog to your TikTok profile.

TikTok Shopping

TikTok Shopping is a social eCommerce solution you can use to promote and sell products from your Square Online site via the TikTok app. Connect the TikTok account where you’d like to display your products. After you attach the account, you can use Store Manager to manage your products and settings on TikTok Shopping.

Helpful Resources:

To connect your TikTok account and set up Storefront, click Connect.

Complete Setup

Once you complete each section, click Finish Setup

Note: You will not be able to make changes to the connected Business Center account, TikTok Ads account, your TikTok Pixel, or your product catalog on this platform once you click Finish Setup. At this point, if you want to make edits, you will have to remove the channel and connect it again by repeating the setup steps above.


When I will be eligible to connect Square Online with TikTok for Business?

If you haven’t received a waitlist approval in your inbox, your business isn’t yet eligible to integrate with TikTok. Keep in mind that Square reviews accounts for eligibility daily based on a variety of factors.

What’s Advanced Matching?

Advanced Matching is an upgrade to the TikTok Pixel that allows you to send privacy-safe hashed customer information, such as email addresses and phone numbers, to increase the match rate between TikTok ad clicks and conversions that happen on your website.

How do I start running any paid advertising campaign?

Open your TikTok Ads Manager account after connecting your Square and TikTok accounts to access all available ad formats.

What events does the TikTok Pixel on Square support?

TikTok Pixel on Square supports View Content, Add To Cart, and Purchase.

If I have a campaign running with the TikTok Pixel created via Square x TikTok, what will happen if I disconnect it?

Your campaigns created through Square x TikTok using the pixel will remain active, but the pixel will stop sending back any data to Ads Manager.

How long will it take for product approval for TikTok Shopping?

Products will be approved or rejected within three to five days. If your product is rejected, go to Listings Manager to correct any potential criteria, such as image sizing or missing brands.

I have a TikTok Creator account. Can I still integrate this with my Square Account?

First, you’ll have to convert your TikTok Creator account to a TikTok For Business Account. This process is reversible if you change your mind at a later stage.

How do I get support with integrating Square and TikTok?

For further assistance, email the TikTok Support Team at


Data Sharing on TikTok

TikTok collects customer data and browsing behavior from your store to optimize your ad targeting experience. By using tools such as Pixel, TikTok tracks the impact of your ads on your website. These tools let you receive insights from your visitors and their site behavior. This data can help measure campaign performance and better define the audience of your ad. In turn, you can improve the reach and increase conversions on your ad campaigns.

Read about data sharing with TikTok Pixel Partners.

Levels of Data Sharing

To get started, you must enable data sharing and select a designated level. TikTok allows you to choose how data is collected and shared between your online store and TikTok. You have two data-sharing levels to choose from: Standard or Enhanced. 

Standard uses TikTok Pixel, a tracking technology that collects and shares customers’ browsing behavior on your Square Online site. Browser-based ad blockers can prevent the pixel from collecting data.

Enhanced uses Advanced Matching, which shares personal information about your customers, including their email and phone number. This pixel also shares customer browsing behavior on your Square Online site. Browser-based ad blockers can prevent the pixel from collecting data.

To learn more about how TikTok uses this data, refer to TikTok's Business Product Terms.

Managing Privacy Policy

With TikTok, you have control over how your customer data and store data is shared. Make sure your customers understand how you collect and assess their information. You should ensure that your privacy policy reflects your usage of customer data.

To update and manage your Square store's privacy policy, visit your privacy policy settings. Visit the TikTok Terms of Service for more information.

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