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Set Up Google Local Product Listings on Square

Google Local Product Listings allows you to showcase your products and store information to nearby shoppers searching with Google—driving traffic to your physical shop. The local products inventory feed is a list of the products you sell in each store. You can make your Square in-store inventory searchable across multiple Google surfaces, including Google Search, Google Shopping, Google Maps, Google Lens, Google Assistant, and Google Images.

With a Square integration to Google local product listings, you won’t need to dedicate time to create and update product feeds for your local inventory. An active local inventory feed powers organic search results and allows you to easily purchase local inventory ads through your AdWords account.

Google Local Product Listings Overview

Google Local Product Listings display your product image and information, including the price and availability. When using keywords such as “near me” or “where to buy,” customers in your area will see your products in search results and learn more about the items, check local availability, and potentially purchase the item online for in-store pick-up, if enabled.

Note: Having a Square Online account is not required for your products to appear in Google local search results since this integration is aimed at driving traffic to your physical locations. If you have an existing Square Online account with listings, buyers can click on your listings which will route them to the product description page on your website. Integrating your Square Online website with Google Local Product Listings is free.


Before you proceed, make sure you're subscribed to Square for Retail Free or Plus plan and that you’ve connected your Google Business Profile to Square. Also, make sure your business and products meet Google’s shopping policies and product listing policies.

If you're using Square Online, ensure you meet these additional requirements:

  • Published Square Online website

  • Return policy visible on Square Online

  • Contact details visible on Square Online

Note: Google Local Listings are available only to sellers in the United States. We don’t have a specific timeline for when Google Listings will be available internationally.

Learn more via our Google Listings FAQ.

Get Started

With a Square integration to Google Local Product Listings, you won’t need to dedicate time to create and update product feeds for your local inventory. An active local inventory feed powers organic search results and allows you to easily purchase local inventory ads through your AdWords account.

To get started with Google Local Listings: 

  1. Go to eCommerce > Online sales channel from your online Square Dashboard.

  2. Under Google Free Local Product Listings, select Get Started.

  3. Confirm data sharing requirements, then select Continue.

  4. Create a new or link your existing Google Business Profile Account to your Merchant Center account.

  5. Select Square location(s) to make them searchable on Google.

  6. Optional: Select which Square Online website to connect to Google.

  7. Verify your phone number with Google via SMS or phone. Note: Google will use your phone number to verify you are the owner of the business.

  8. Finish setup.

  9. Select Done.

Once you’ve completed the setup, you’ll need to initiate inventory verification checks. These checks help Google ensure that the inventory information you submit matches what’s actually in your stores. Learn more about requesting inventory verification via the Google Merchant Center.

Product Catalog Review

  • Once you have completed the initial setup, all items in Square Online will be uploaded to Google automatically. If you make any changes, the changes will automatically get pushed to Google and the item will go back into pending.
  • Google will review the items and will either approve or reject them within 3-5 days. While Google is reviewing your products, the items will be in a pending state.
  • View the full requirements for Google Listings to better understand the review process and policy for this feature.

Set Up Tax

Google requires tax to be set on listings to rank effectively. If you have not previously set up tax settings in your Google Merchant Center account, follow these steps:

  1. Go to eCommerce > Online sales channels from your online Square Dashboard.
  2. Under “Google Free Local Listings,” click Manage.
  3. On the “Manage” page, click Get Access. This lets you get access to your Google Merchant Center account.
  4. An authentication page will load. Authenticate to link your Google account to the new Merchant Center account. Click Allow and wait for the account to authenticate.
  5. Once your account has been activated, you will go back to the Account Details page. Under the section “Your Google Center Merchant Account,” you will see your Account ID.
  6. Click on your Account ID.
  7. Log in to the Merchant Center. You can set up your tax settings from the Merchant Center.

Manage your Product Listings

You can manage your listings in the Items > Channels Listings section from your online Square Dashboard. See Managing Google Channel Listings for more information.


For support with Google Local Listings or Google Shopping: 

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