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Set Up Google Product Listings on Square

Google Listings allows you to share your item catalog across multiple Google surfaces including Google Search and Google Images. Potential customers can click on listings, which will route them to your Square Online website to learn more and buy the item. Before proceeding in the following set up, please be sure to review getting started with Google Product Listings.

Existing Google Merchant

  1. Open the online Dashboard

  2. Click Account & Settings then select Channels.

  3. The next page will say Sell on Google Listings. Select the button that says Get Started.

  4. Before you proceed, please make sure you have reviewed the full requirements for Google Listings and Square's guide to getting started with Google Product Listings.

  5. Read the Google Merchant Terms of Service and agree at the end of the document, then click Next in the top right-hand corner.

  6. Google will then ask you to Authenticate your merchant account.

  7. Choose an account. Select the administrator account that is associated with your Google merchant account. 

  8. Allow Square to access your Google account.

  9. Google will then link your merchant account to Square, insert a validation token on your website, and verify your domain ownership. 

  10. You’ll then be taken to the Channel Overview page. This will give you a summary of the inventory that you are syncing to Google Listings showing the status of the Items that have successfully synced and the items that are still pending Google’s approval.

Note: Whenever you update your catalog, your items will automatically be synced to Google.

New Google Merchant

Follow steps 1-10 above, but you will need to access your new Google Merchant Center account to set up shipping and tax settings. To set up shipping and tax settings:

  1. Click the Manage button

  2. On the Manage page, click Get Access.

  3. An authentication page will load. Authenticate to link your Google account to the new Merchant Center account.

  4. Under the section Your Google Center Merchant Account you will see your Merchant ID.

  5. Click on your Merchant ID.

  6. Log in to the Merchant Center. You can set up your shipping and tax settings from the Merchant Center.

Note: Whenever you update your catalog, your items will automatically be synced to Google.

Product Catalog Management Facts

  • Once you have completed the initial getting started steps, all items in your Square Online Store will be uploaded to Google automatically. If you make any changes, the changes will automatically get pushed to Google and the item will go back into pending.

  • Google will review the items and will either approve or reject them within 72 hours. View the full requirements for Google Listingsto better understand the review process and policy for this feature. 

  • While Google is reviewing your products, the items will be in a pending state. You can filter items by state - pending, rejected, and approved. View the full requirements for Google Listings to better understand the review process and policy for this feature.


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