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Home>Google for Retail

Get Started with Google Product Listings

Google Listings allows you to share your item catalog across multiple Google surfaces including Google Search and Google Images. Potential customers can click on listings, which will route them to your Square Online website to learn more and buy the item.

Before you proceed with Google Listings, please make sure you meet the following requirements: 

  1. Do you have a Square Online website?

  2. Have you subscribed to Square for Retail Free or Retail Plus?

  3. Do you meet Google’s shopping policies and free listing policies?

  4. Do you have a visible return policy in Square Online?

  5. Do you have visible contact info in Square Online?

  6. Do you display your payment methods on the footer of your front page?

To use Google Product Listings, you must have a valid Google Merchant Center Account.

Learn more about Google Listings FAQ.

Validate Your Website

To be validated, your website must meet the following requirements:

  1. Contains the Google validation token*.

  2. Displays contact information.

  3. Displays a return and refund policy prior to checkout.

  4. Displays which payment methods are accepted prior to checkout.

Review the information below to learn more about each of these requirements, or view the full requirements for Google Listings.

* Note: The setup flow for the Google Product Listings integration within Square automatically inserts the Google validation token.

Add Your Contact Information

All contact information should be visible from an independent, clearly identified Contact Us page. It should include Contact in its header.

To set up contact information that is valid for Google Product Listings:

  1. Add a Contact Us page to your website. Learn how to create pages and navigation.

  2. Use Contact Us or Contact Information as the title and header for the new page.

  3. Display two of the following pieces of information on your Contact Us page:

    • Email address

    • Phone number

    • Physical Address

Note: A contact form will not qualify as contact information for Google Product Listings validation. 

Display Return and Refund Policy

As part of the Product Listings setup, we will direct you to set up your return policy. Once set up, the return policy is visible from every product page. If this step was skipped, learn how to set up a return policy via the Square Online checkout settings.

Note: “no returns/refunds" qualifies as a return policy.

Display Payment Methods

You can implement the accepted payment methods in the footer of your website. Learn how to change and edit your website footer.

Learn how to set up Google Product Listings on Square or view the full requirements for Google Listings to better understand the review process and policy for this feature.

Enable or Disable Individual Listings

You can manage your Google Shopping listings individually by following these steps:

  1. Navigate to the Items tab of your online Square Dashboard.

  2. Click Channel Listings.

  3. From the Listings Manager, select the item you wish to enable or disable.

  4. A side bar will appear on the right hand side. Under Google Shopping, click the toggle to enable or disable.

Learn more about Google Listings FAQ.

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