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Set Up Google Free Product Listings

Google Listings make your item catalog searchable across multiple Google surfaces including Google Search and Google Images. Potential customers can click on listings, which will route them to your Square Online website to learn more and buy the item.


Before you proceed with Google Listings, please make sure you meet the following requirements:

To use Google Product Listings, you must have a valid Google Merchant Center Account. If you don’t already have one, we’ll create one for you during setup.

Note: Google Product Listings is available only to sellers in the United States. We don’t have a specific timeline for when Google Listings will be available internationally.

Review answers to commonly asked questions via our Google Listings FAQ.

Add Your Contact Information

Customers need to be able to find out how to contact you on your website in at least one way. All contact information should be visible within an independent, clearly identified Contact Us page. It should include Contact in its header.

To set up contact information that is valid for Google Product Listings:

  1. Add a Contact Us page to your website. Learn how to create pages and navigation.

  2. Use Contact Us or Contact Information as the title and header for the new page.

  3. Display two of the following pieces of information on your Contact Us page:

    • Email address

    • Phone number

    • Physical Address

    • Link to your business profile on social media

    • "Contact Us" Form

Display Return and Refund Policy

Set up a return policy via Square Online checkout settings. Once set up, the return policy is visible on every product page.

Note: “no returns/refunds" qualifies as a return policy.

Learn how to set up Google Product Listings on Square or view the full requirements for Google Listings to better understand the review process and policy for this feature.

Get Started

To get started with Google Product Listings: 

  1. Go to Online > Online sales channels from your online Square Dashboard.

  2. Under Google Free Product Listings, select Get Started.

  3. Confirm data sharing requirements, then select Continue.

  4. Create a new or link your existing Google Business Profile Account to your Merchant Center account.

  5. Select which Square Online website to connect to Google.

  6. Verify your phone number with Google via SMS or phone. Note: Google will use your phone number to verify you are the owner of the business.

  7. Finish setup.

  8. Select Done.

Set Up Shipping & Tax

Google requires shipping & tax to be set on listings to rank effectively. If you have not previously set up shipping & tax settings in your Google Merchant Center account, follow these steps:

  1. Go to Online > Online sales channels from your online Square Dashboard.

  2. Under Google Free Local Listings, click Manage.

  3. On the Manage page, click Get Access. This lets you get access to your Google Merchant Center account.

  4. An authentication page will load. Authenticate to link your Google account to the new Merchant Center account. Click Allow and wait for the account to authenticate.

  5. Once your account has been activated, you will go back to the Account Details page. Under the section Your Google Center Merchant Account you will see your Account ID.

  6. Click on your Account ID.

  7. Log in to the Merchant Center. You can set up your shipping and tax settings from the Merchant Center.

Manage Your Product Listings

You can manage your listings in the Items > Channels Listing section from your online Square Dashboard.

Learn more about manage Google Channel Listings via our Support Center.