With Square’s email marketing tools, you’re able to create customizable campaigns that reflect your business’ brand and voice.

To get started:

  1. Sign in to the Marketing section of your online Square Dashboard.
  2. Click Create Campaign.
  3. Select a campaign type > click Continue.

To customize your logo:

  1. Click on the logo displayed > Change Logo.
  2. Select a photo from your computer.
Custom Logo in Campaign

Customize Themes

You’re able to select seasonal themes like holidays, or change the color scheme from the Custom menu options.

Seasonal Themes

Custom Campaign Themes

Color Scheme

Custom Campaign Color Theme

Customize Header Image

To set a custom header image:

  1. Select Custom from the theme options.
  2. Click on the header/logo section of the campaign preview.
  3. Click Change Header Image.
  4. Crop the image using the provided sliding tool and select whether you’d like to display both the header image and logo.
  5. Click Done.

Note: For header images, we recommend 1000px x 392px (width x height).

Custom Campaign Header Image

Customize Layout

You’re able to add, remove, and reorder the content included in your campaigns. This includes images, text, hyperlinked buttons, dividers, and headlines.

  • Add a content type by selecting one from the design tool bar at the bottom of your screen.
  • Remove a content type by clicking on the section in the preview > click the Trash Bin icon.
  • Reorder the content types by clicking on the section and using on the Up / Down arrows.
Custom Campaign Layout

Add a GIF

To add a GIF:

  1. Add an image to your campaign from the design tool bar at the bottom of your screen.
  2. Select a .gif file from your computer.
Custom Campaign GIF

Note: For images in the body, we recommend at least 800px in width.

Customize Copy

Use the Text content option from the design tool bar to add a body of text to your email – and don’t forget to update the subject line for your email! Copy can also be made into a header, boldened, italicized, centered, and hyperlinked.

Custom Campaign Copy

Duplicate a Campaign

If you want to reuse the campaign you just created in the future, you can always go back to a previously completed campaign and duplicate it. To do so:

  1. Visit the Marketing section of your online Square Dashboard.
  2. Click Completed and select the campaign you’d like to duplicate.
  3. Click Duplicate in the upper-right corner.
  4. Complete, review, and send or schedule your campaign.

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