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Important changes to your Square Online abandoned baskets

Who’s this article for?
  • This article is for account owners who want to understand what’s changing with their Square Online abandoned baskets, and how to manage them after the change.
  • After the changes, you can enable abandoned basket emails with a paid Square Online subscription. You don’t need to have an additional paid Square Marketing subscription to use abandoned basket emails for your website.
  • About the changes to your Square Online abandoned baskets

    We recently notified you of upcoming changes to your Square Online abandoned baskets. Currently, the abandoned baskets feature lives entirely in Square Online.

    Before you begin

    When these changes take place, any abandoned basket emails you’ve set up in Square Online will need to be recreated in Square Marketing. To learn more, check out these Important changes to your Square Online reports.

    Understand the changes

    Subscription upgrades and downgrades

    • Upgrades: you’ll have access to abandoned basket emails if you’re paying for a Square Online subscription. You won’t need a separate Square Marketing subscription to use abandoned basket emails for your website, nor will you be charged based on your number of customer contacts (ie rather than charging based on Square Marketing’s tiered pricing, you’ll have full abandoned basket email access without any other charges), and you’ll have unlimited sends of abandoned basket emails. With a Square Online paid subscription, you won’t have access to any other Marketing automations or features beyond abandoned basket emails. For additional Marketing features, you’ll need a separate paid subscription to Square Marketing.
    • Downgrades: if your Square Online subscription plan is downgraded, your customers will stop getting abandoned basket emails until you reinstate your Square Online paid plan.

    Email automation management

    • You can choose the window of time in which an abandoned basket email is sent to a customer after leaving their basket.
    • When abandoned basket emails are created in Square Marketing, they’ll work for all Square Online sites in your account.

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