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Connect Square Online to Facebook and Instagram

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Square offers you tools to sell your items on social networks like Facebook and Instagram through Square Online. If you have Facebook and/or Instagram pages for your business, you can connect your Facebook account to create ad campaigns, sync your item library to Facebook, and allow visitors to shop from your Facebook and Instagram pages.

You’ll need to complete the one-time setup process outlined below before you can create ads, or use Facebook Shops across the Facebook and Instagram channels:

  1. Connect your Facebook account.

  2. Select Facebook features that are relevant to your business

  3. Select your Facebook Business Manager Account

  4. Select your Ad Account

  5. Select a Facebook Pixel.

  6. Confirm settings.

Note: In order to sell your items on these platforms, you'll need to review and follow Facebook’s commerce policies and guidelines.

Integrate Facebook Shops with Your Site

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Complete the one-time setup process below to create ads and use Facebook Shops across the Facebook and Instagram channels.

Connect your Facebook account

To connect your Facebook account to Square Online:

  1. From your Square Online Overview page, go to Sales Channels > Facebook Shops.
  2. Select Connect Facebook account.

Note: In order to sell your items on these platforms, you’ll need to review and follow the Facebook commerce policies and guidelines.

Connect a Facebook profile

Once connected to Facebook, choose the Facebook page where you want to make your items shoppable. You can also create a new page.

Install the Meta (Facebook) Pixel

The Facebook Pixel will be automatically installed.

Note: If you need assistance with Facebook Pixel for Facebook Shops through Square Online, contact the Facebook support team or visit the Facebook Business Centre for more information on troubleshooting.

Import your items

Your item library will be automatically synced to Facebook and Instagram.

Verify your domain

Be sure to verify your domain with Facebook. Proceed below based on the kind of domain you’re using for your Square Online site.

Custom domains

If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This is typically done by adding a TXT record to your DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your DNS.

Free subdomains

To verify your free Square subdomain with a meta tag to set up Facebook Shops:

  1. From your Square Online Overview page, go to Settings > Tracking Tools.
  2. Select Add new code.
  3. In the pop-up window, enter the code’s name and the code itself into the corresponding fields.
  4. Place the Facebook meta tag in the header by selecting the < head > option.
  5. Select Save when finished.
  6. Publish your site from the Square Online site editor to add the code to your website and complete the verification.

Note: Using the meta tag method described above is the only way to verify a free Square subdomain.

Learn more about how to use a free subdomain with Square Online.

Domain Verification

Part of this process involves verifying your domain. Proceed below based on the kind of domain you're using for your Square Online site.

Custom domains

If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This is typically done by adding a TXT record to your custom domain’s DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your domain’s DNS.

Free subdomains

If you have a free Square subdomain for your Square Online site and need to verify it with a meta tag to set up Facebook Shops, please follow the directions below:

  1. In your Square Online Overview page, go to Settings > Tracking Tools.
  2. Select Add new code.
  3. In the popup window, enter in the code’s name and the code itself into the corresponding fields.
  4. Place the Facebook meta tag in the header by selecting the < head > option.
  5. Select Save when finished.
  6. Publish your site from the Square Online site editor to add the code to your website and complete the verification.

Note: Using the meta tag method described above is the only way to verify a free Square subdomain.

Learn more about how to use a free subdomain with Square Online.

Manage Facebook Shops in Square Online

With the setup process completed, you can use the buttons found in your Square Online Overview page > Sales Channels > Facebook Shops to manage your shop and quickly create and manage ads.

Troubleshoot Your Facebook Pixel

If you need assistance with Facebook Pixel for Facebook and Instagram shopping through Square Online, contact Facebook’s support team or visit Facebook’s Business Centre for more information on troubleshooting.

Disconnect Your Facebook Account

To disconnect your Facebook account from Square Online, please follow the directions below:

  1. In your Square Online Overview page, go to Sales Channels > Facebook Shops.

  2. Select Disconnect account.