Why Square

Why Square?

Helping every business succeed on their own terms.


Our story starts with you.

Square was established to give every business owner an easier way to take card payments. We’ve built a lot more tools since. From small projects to large companies, we help businesses of all sizes and types succeed on their own terms.

Run it your way.

It’s your business – so you should be able to run and grow it with tools that serve you, not the other way around. Our products are flexible and ready to take on nearly any job.

Manage your online orders from your Square online dashboard or from the Square POS app.

Keep queues moving with intuitive order flows, favourites menus and quick modifiers.

Take contactless cards or mobile payments like Apple Pay® and Google Pay.®

Track your online and in-store orders and inventory all from one place.

Have the freedom to choose.

You’re never locked in to using only Square solutions. We work seamlessly with third-party solutions to streamline the way you like to work and save you time. Plus, you only ever pay for what you need.

Keep things simple.

We design and build our tools so you can run your business with a customisable website and sleek devices that look and feel good. It’s easy for your team and your customers to use, too.

Manage it all, all from one place.

Whether you’re online, in-store or both, our intuitive Dashboard puts all your business data in one place. From real-time reports to customer contacts, you have everything at your fingertips to make informed business decisions and plan for the future with confidence.

See why businesses of all sizes succeed with Square.

Learn how Square can help take your business where you want it to go.