Promote your brand and services on your appointment site
About promoting your brand and services
You can optimise your online appointments page with your brand and service details to help increase appointments by adding your logo, colours, and website or social media links. You can organize your services by category, upload category and service images, and add team photos and biographies so customers can better understand your services and staff.
Manage your branding
Before you start promoting your business with your online appointments page, create brand consistency across your appointments site, receipts, and social media integrations by adding your business logo and brand colours.
Use this option if you are hosting your online appointments site via Square Online. If you’ve already set a colour in the Square Online editor, no additional action is needed.
- Sign in to your Square Dashboard and click Online.
- Click Website > Edit site.
- Select Site design > Colours.
- Click Main colour and choose a colour.
- Click Done.
Use this option if you are hosting your online appointments site via Square Appointments. If you’ve already set a colour in settings, no additional action is needed.
- Sign in to your Square Dashboard and go to Settings > Account & Settings > Payments > Receipts.
- Click Apply branding.
For your logo, follow these guidelines:
- Your logo should be at least 200 pixels wide and 200 pixels tall. If you choose a full format logo, it should be at least 1,280 pixels wide and 648 pixels tall to view in high resolution.
- The maximum size of the printed logo is 400 pixels wide and 200 pixels tall.
Option 1: Add team photos and biographies
Sign in to your Square Dashboard and click Staff > Team > Team members.
Select a staff member.
Click Upload photo to add a photo.
Under Online Appointments, add a Biography.
Click Save.
Option 1: Add or update your business information
Sign in to your Square Dashboard and click Account & settings > My business > Locations.
Choose a location to edit.
Make sure location details such as the business address, contact information and business hours are up-to-date.
Under Social contact, link to your social media platforms.
Click Save.
Option 3: Manage your services and categories
If you haven’t already, enable online appointments by:
Sign in to your Square Dashboard and click Appointments > Online Appointments > Channels.
Click Enable online appointments.
- Displaying services under more than one category. If you add a service to multiple categories, it will display under the Reporting Category in online booking.
- Sub-categories. Only top-level categories will be displayed. If you nest categories under categories, services will display in the top-level category in online booking.
To add service images:
- Sign in to your Square Dashboard and go to Items > Service library.
- Click on a service to upload an image. You can add multiple images to a service.
Click Save.
To add category images:
- Sign in to your Square Dashboard and go to Items > Categories.
- Click on a category to upload an image.
- Click Save.
- Sign in to your Square Dashboard and go to Items > Categories, then click Create category.
- Choose a Name and add details to the Category details field.
- Click Add items to add services to the category.
- Click Save.
You can also edit the category of a specific service:
- Sign in to your Square Dashboard and go to Items > Service library.
- Click on the service you want to edit.
- From the Edit service screen, click Select next to Categories.
- Choose the category you want to add the service to.
- Click Done.
To manage the order in which categories are displayed:
- Sign in to your Square Dashboard and navigate to Appointments > Online Setup > Channels.
- Next to “Online appointment site”, click Edit service display.
- Under Display settings, toggle on Show category names.
- Rearrange the order of categories.
- Click into each category to rearrange the order of services within a category.
- Click Save.
Note: Rearranging the order via Items > Categories will not apply to online appointments.
- Sign in to your Square Dashboard and navigate to Appointments > Online Setup > Channels.
- Next to “Online appointment site”, click Edit service display.
- Under Display settings, toggle on Show service images and Show category images.