Irish Startup SQUID and Global Technology Company Square are teaming up to Supercharge Independent Businesses
Dublin and London – In a game-changing collaboration, SQUID, an innovative Irish startup known for its loyalty solution, and Square, the technology company that makes commerce and financial services easy and accessible, have teamed up to offer spend-based loyalty programs to independent businesses across Ireland and the UK. This partnership aims to empower businesses of all sizes with an intuitive, customer-friendly platform that drives repeat visits, increases customer engagement, and boosts overall sales.
Supercharging Independent Businesses with Seamless Loyalty and Enhanced Customer Insights
SQUID’s platform has already transformed the way businesses engage with their customers, offering a streamlined solution that makes customer retention effortless. With almost half a million loyalty users and presence in 2,000 locations worldwide, SQUID is a consumer favourite for loyalty. By integrating with Square, SQUID’s solutions are enabling businesses to implement highly effective loyalty programs with minimal effort.
“Our mission is to simplify and amplify loyalty for businesses and their customers,” says Katie Farrell, SQUID’s Co-founder and Chief Customer Officer. “Partnering with Square allows us to offer powerful, spend-based loyalty programs to more businesses, helping them thrive in today’s competitive market. Square has been incredible to work with, and we’re so excited about this launch.”
Seamless Loyalty Experience with Enhanced Spend Data
With the SQUID x Square integration, businesses can now supercharge their customer insights and loyalty campaigns using rich spend data. The integration offers several key benefits:
- Effortless Signups with a Tap: SQUID’s one-tap sign-up process, combined with a highly engaged local user base, reduces friction for customers joining loyalty programs. This easy onboarding leads to higher participation rates and increased customer loyalty.
- Data-Driven Campaigns: Leverage detailed spend data to create highly targeted and effective loyalty campaigns.
- Affordable and Scalable: SQUID Campaigns allow independent businesses to easily run sophisticated loyalty marketing campaigns like big chains, at an affordable cost.
- Maximise ROI: Track the success of loyalty campaigns with clear insights into customer spending behaviour, ensuring that each campaign delivers maximum value.
| One of the early adopters of the SQUID x Square integration is Matcha Bar in Powerscourt Shopping Centre, Dublin. The benefits for owner Elaine Fitzsimons is already obvious. “Having SQUID integrated with Square means I can have everything on the one system. It’s really easy for customers to use. They basically pay and tap the SQUID tag. All their digital loyalty points are stored on their loyalty card.” Early indications for businesses such as Matcha Bar indicates that customers using the SQUID | Square partnership spend and return more than customers not using the integration. |
Proven Impact and Future Expansion
For the businesses who are using the SQUID x Square integration already, this has paid dividends through increased customer spend , higher visit frequency, and boosted spend post-enrollment.
The partnership also benefits SQUID app users, who can manage all their loyalty rewards in one place. As the integration rolls out to multiple stores across Ireland and the UK, customers will enjoy even greater opportunities to earn and redeem rewards, further enhancing their shopping experience.
“Square’s mission is to ensure merchants have access to technology that makes running and growing their business easier. Partnering with SQUID allows us to offer the engagement-boosting benefits of this growing loyalty platform to our merchants,” said John O’Beirne, Executive Director at Square in Europe. “Square is committed to providing merchants with the best tools to grow their businesses, and this collaboration helps us further our mutual goal of boosting customer loyalty and driving revenue growth.”