With Square Marketing, you can send email and text message campaigns to your customers. Choose from one-time campaigns like coupons or announcements or automated campaigns like welcome blasts and birthday messages.
For the first campaign you send, Square Marketing will take the business name and address from your Business Settings. To update your business name after sending a campaign, you can do so from the campaign header under Business Name.
Please note: Changing the business name from Business Settings won’t affect what’s displayed in your campaigns. To modify the address that appears on a campaign, you’ll update it from the last campaign sent.
Under “Choose a campaign,” select either a One-time or Automated campaign.
Select your campaign objective, and choose the template you want to use. Here, you can choose to target your best customers with different smart groups. These are recommended customer groups, such as top spenders, frequent visitors, active customers, and loyal subscribers.
Customize your Square Marketing template default campaign colors, layout, global styles, font size, button size, email header styles, and more. Then click Next.
Select your recipients. Choose all customers or select a custom set of customers. If you chose a smart group when selecting your campaign objective, you can adjust the group recipients by clicking Modify.
Yes! You can use the coupons from your Square Online site in your marketing campaigns. After you have created a coupon for your Square Online site, you can share the coupon to your customers with Square Marketing. To do so:
Click Unique auto-generated code on the image of the coupon in the campaign preview on the left.
Select Online use on the right side menu and input the Square Online coupon code you created under Coupon Code.
Fill in the rest of the details of your coupon just as you did in your Square Online site. Note: if you fill out any of these details differently than when you set up your original coupon in Square Online, these changes will not affect the terms of your coupon. To edit any details of your coupon, visit your Square Online Overview page.
Once you’ve finished setting up your coupon campaign, click Select Audience in the top right.
Select your coupon campaign audience. You can also choose to share your campaign on Facebook with free posts or paid advertising to expand your audience.
Once you launch your campaign, customers will receive an email with your Square Online coupon code, which is only redeemable online.
There are two ways your customers can redeem their rewards:
Rewards need to be applied manually to a sale by looking up the customer’s associated receipt email address or 6-digit reward code. Your customer can locate the email address or 6-digit code associated with their reward in the email they received. They’ll need to present this information to you at checkout so you can locate and apply the reward.
Your customer can elect to tie the reward directly to the payment card they last used at your business. The reward will be automatically applied when they use that same payment card during their next visit. If you have trouble, ask the customer for their 6-digit reward code or email to apply the reward manually.
Learn more about [applying rewards (https://squareup.com/help/article/5522).
When a reward is redeemed, Square will authorize a payment card for the full sale amount before the reward is applied. Some banks reflect this activity as a pending charge. These are not actual charges, but simply Square verifying that funds are available. Your customer will see the discounted sale amount posted to their account in the next few days.
Yes, With the vanity code coupon builder, you can create coupons to promote your existing social media channels without subscribing to email marketing or text message marketingcampaigns. To get started:
From the design screen, you can create a custom code, choose a coupon type, choose when the coupon applies, and add a description and an expiration date.
You can view all of the vanity code coupons you created in the coupon builder in your online Square Dashboard by going to Marketing > Coupons. There, you can see the runtime, total discounts, total redeemed coupons, and the vanity code coupon status.
Note: If you created a coupon from the email builder, it will not display in the list of all coupons in the vanity code coupon builder.
To share your promo code across social media and other places online:
From your Square Dashboard, go to Customers > Marketing > Coupons.