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Square Online Product Images

Product images are a key element of a successful eCommerce site. Customers can’t physically interact with items in your online store, so having a good visual reference can mean the difference between an abandoned basket and a completed purchase.

If your items already have images assigned in your Square Dashboard, you can choose to sync those with your online store to save time when getting set up. You can do the same if you’ve already added images to your online store but do not have any in your Square dashboard – turning image sync on will automatically add your images to the corresponding items in your Square dashboard.

To enable this option, go to Settings > Square Sync from your Square Online Overview page and click Settings. Click the toggle next to sync product images in the Sync Settings section.

Note: If your items have images in both the Square dashboard and the online shop, you will be asked to choose where you want to sync from. If you have multiple images for any products in your online shop, only the primary image will sync. You can continue to add multiple images in your online store with image sync enabled – just keep in mind that only the main image syncs. How can you tell which one is the primary image? When you have multiple images, your primary image is the one that appears largest on the item edit page, as shown below.


You can upload images when adding a new item in your online store or editing an existing one. Go to Items > Item Library and choose an item to edit or use the Add Item button to create a new one.

The following types of files are supported:

  • .jpg

  • .png

  • .gif

  • .spin

Note: Individual file size must not exceed 25 MB.

To add still images, click on the image upload field on the right side of the edit item screen and choose a file from your computer. You can also drag an image file directly into this area to begin an upload.

To add a 360 spin or gif animation, click the ‘Add other media types’ link and select a file to upload.

Follow the same steps to upload any additional photos you want, then save when you’re finished – your photos will automatically show up on the live item page. Customers can click on an image to zoom in, and if you’ve added more than one image, they can use the thumbnails to switch views.

Need some tips on how to choose the best images? Here are answers to some of the most common questions:

Q: What’s a .spin file? How can I make one?

A: A .spin file is perfect for when you want to provide a 360-degree view of an item. The file is stitched together using 24 to 72 images to give a complete view of your product. These can be challenging to shoot yourself, so we offer this service through Photo Studio for just $29.95 a spin.

Q: What size do my photos need to be?

A: A good rule of thumb is to aim for a size of 600–800 pixels on the longest side (with a maximum size of up to 1,000 pixels on the longest side). The image zoom feature on the item page won’t activate for images that have a width or height that’s less than about 700 pixels, so that’s something to keep in mind as well.

Q: What about image ratio?

A: Product image ratio really comes into play on your ‘Shop All’ and category pages where items are displayed alongside each other in rows. The ratio setting in Store > Setup > General applies to all product photos, so consistency is more important than using a specific aspect ratio. Photos come in two shapes: square (1:1 ratio) and rectangular (2:3/3:4 and 3:2/4:3 – portrait and landscape modes, respectively). If you use a mix of these, you’ll likely end up with odd cropping and inconsistent results.

Q: Do I need a fancy camera, or can I use my phone or tablet to take photos of my products?

A: You can use your mobile device – most modern tablets and phones are equipped with a camera that can take decent photos – but there are a lot of variables involved, so your mileage may vary. If you want to take your online shop to the next level, check out Photo Studio for professional photos at just $9.95 a product.