Best Practices for Local Delivery with Square Online
Your Square Online ordering page is a critical hub for your business. When you drive pickup and local delivery orders directly to your Square Online ordering page, you avoid the high commissions charged by third-party marketplaces, while gaining valuable data on every order that you can use to build stronger customer relationships.
Considering the high brand awareness of third-party marketplaces and the abundance of competing restaurants, promoting your direct local delivery channels of In-House Delivery or On-Demand Delivery can seem daunting. With this comprehensive article, you can learn how to increase traffic to your online ordering page so business remains directly between you and your customers.
Leverage Your Delivery Settings, Features and Fees
What you charge for delivery plays an important part in how often customers order directly from you instead of using delivery apps or ordering from your competitors. Maximize your order volume while protecting your profits by setting up your delivery settings, features and fees to work for you.
Create a Successful Experience with Your Online Menu
Without in-person staff to explain the menu, your customers will need additional, personalized support to ensure they choose the perfect meal from home, and that it gets to their destination just as the chef intended.
Drive Awareness of Your Square Online Ordering Page
One of the major barriers to restaurants increasing their direct online ordering traffic is a lack of customer awareness of the ordering options available to them. Many customers might also be in the habit of ordering from familiar third-party marketplaces without considering the commissions that are charged to the restaurant. The good news is that you already have a number of marketing channels available that you can use to educate and make customers aware of your direct delivery service.
Expand Your Presence on Social Media
Social media is another touchpoint where you can inform and interact with your customers. Ensure you have a direct link to your online ordering page on your Instagram or Facebook profile pages to give customers another way to access your business online. Download the social media toolkit below to help you get started.Download the social media toolkit >
Create Promotions and Incentives
Encouraging your loyal customers to order directly from you can be easy to do, but competing with third-party delivery apps with massive consumer awareness and promotional engines can pose quite a challenge. While not an easy task, there are ways to encourage customers to order directly from you.