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Add a Physical Item to Square Online

In addition to syncing items created in Square, you can also create items from the Store page in your Square Online overview page. There are just a few simple steps to adding an item, and we’ll go over them here.

Create a New Item

To get started:

  1. Go to your Square Online overview page

  2. Select Items > Item Library.

  3. Click Add Item.

First, you’ll select the item type and set up the basic information: the title, description, visibility and add one or more images to show different views of the item.

Tip: Items created directly in your online store will sync back to your Square account, but there are some details that don’t sync over.

Set a Fulfilment Method and Optional Prep Time

Next, set a fulfilment method for your item. You can choose from shipping, in-store pickup or allow the customer to choose between shipping and pickup. If you select pickup or both and your item takes time to prepare, you can set a custom prep time from the following range:

Use location default

Applies the prep time you selected in Fulfilment > Pickup and Delivery.

No prep time

The item doesn’t require preparation and is available for pickup immediately.


Choose from 5, 15, 30 or 45 minutes prep time.


Choose from 1, 1.5, 2 or 5 hours prep time.

Business days

Choose from 1, 2, 3, 4 or 5 business days prep time.


Choose from 1, 2, 3, 4, 6, 8, 10 or 12 weeks prep time.

Add Price, Inventory and Variations

Scroll down to the Variations section:

  1. Enter the price.

  2. Enter the Item SKU or Item ID (not required).

  3. Enter the weight of the item for shipping purposes.

If you’re selling items with different colours, sizes or other choices, you can use Variations and Modifiers to create these options. Your customers can then choose which version of the item they want when adding it to the cart.

You can set a stock quantity for your item after saving. Learn more about managing inventory

Choose a Category

Scroll down and click Choose Categories to place the item in one or more categories. Categories here are different from the ones in your Square account and are meant to help organise your items. You can skip this if you don’t want to create categories for your online store.

Edit SEO Settings

Finally, enter a title and description that will be shown in search engine results. Don’t worry if you aren’t sure what to put here – we’ll automatically use the item title and description you entered earlier if you leave these blank.

When you’re done, click Save to make the item available in your online store.

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