How Square is helping this Donegal Chocolatier reach customers worldwide

Roughly chopped up chocolate on a plate

Starting a business requires courage, determination, and a touch of magic, especially when it comes to turning your passion into a profitable enterprise.

Axel shared that he had attended a chocolate tempering demonstration years ago, but wasn’t really interested in it at the time. It wasn’t until later, after stumbling into the Netflix series “School of Chocolate” that he decided to give it a go, out of technical interest. His technical interest sparked a fire and started to hone his skills by experimenting with different flavors and designs, eventually creating unique and delicious chocolates.

Over the years, Axel has created a wide range of flavours from salted caramel and whiskey ganache to more complex combinations. He said he enjoys the process of figuring out new and unique flavour combinations like a gemon gel and basil ganache, or a passionfruit compôte with coconut and rum. He is always adding new choices and collections. He has recently introduced a vegan collection (lactose-free, soy-free, gluten-free) and is excited to be launching a “Donegal Spirits” Collection, made with locally crafted liquors.

“My chocolate bonbons are more than just a treat – they’re a work of art. From the smooth, velvety texture of the chocolate to the intricate designs and flavours, they are perfect for some self-care or as presents for friends or family.”

Owner Axel holding a box of chocolates

Getting started with Square

As the demand for Axel’s creations grew - he needed a simple payment solution that would be easy to use and take payments casually. By now he has convinced his colleagues at the country markets that accommodating cashless is the way forward. That’s where Square comes in.

“Getting set up with Square is risk-free. There are no contracts, and the reader only costs €19. You can’t lose,” he explains.

However, he soon realized that he needed to expand his reach outside of Donegal and decided to set up an online store to reach a wider audience.

Thanks to Square’s user-friendly platform, Axel easily set up his online store, enabling him to sell his chocolates to customers all over the world. Seamless integration between Square Online and Square POS means that Alex can efficiently manage online and market sales from a single unified system.

“My vision is to build my brand and packaging, and do more digital marketing, which you can do with Square.” he shares.

Do it for the love of it

Axel’s passion for his craft and his unwavering determination to succeed have been the driving force behind his business. “You have to do it for the love of it.” he says. And it’s this love for his craft that has enabled him to create a successful business that brings joy to people worldwide.

Axel’s story is an inspiration to anyone looking to turn their passion into a profitable enterprise. With Square, setting up is easy, risk-free, and affordable.

“It’s super easy to get set up - I’ve even referred other sellers to Square!” Axel exclaims.

So, if you’re considering starting your own business, take a cue from Axel’s book and pursue your passion. With hard work, dedication, and the right payment solution, anything is possible.

Why not treat yourself to some of Axel’s delicious chocolate bonbons?
You can visit his website here or drop by the Dunfanaghy Country market where he’s always got some samples to share!