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Get Started with Square Loyalty

With Square Loyalty, you can create a digital loyalty rewards programme that will keep your customers coming back again and again with incentives they earn with each purchase.

This guide will help you set up, operate and get the most out of your Loyalty Programme.

Create your Loyalty Programme

When you sign up for Square Loyalty, your customers earn points for every purchase they make, even when they use cash, from your Square Point of Sale App. You can get started with creating your own Loyalty programme from the Loyalty section of your online Square Dashboard or by selecting More > Add-ons > Loyalty from the Square Point of Sale app.

The first step is choosing what your customers will earn:

Loyalty Customize Your Program

They don’t need to receive a digital receipt to accumulate points – simply have your customer enter their phone number after they checkout and consent to joining your Loyalty Programme. Your customers will receive a text message with a link to their Loyalty activity on their own buyer status page when they sign up each time they earn a reward.

Next, you can choose your programme type: either visit-based, amount spent or item or category-based.


Set up your Loyalty Rewards

Before you have the chance to review your Loyalty Programme offerings, set up your rewards. You can create up to 15 unique reward types for your programme, and reward names can be up to 100 characters. However, we recommend keeping reward names around 50 characters or less for easier display across your Point of Sale and receipts and during the buyer enrolment process.

Loyalty reward creation

Manage Your Loyalty Programme

Edit your Loyalty Programme

Update your Loyalty programme from the Settings page of your online Square Dashboard anytime with no affect on your customers’ existing, earned points.

Add tiers to your Loyalty Programme

Add tiers to your programme from your online Square Dashboard, and customers will accumulate points towards rewards based on predefined tiers. Read more about creating a loyalty programme.

Redeem rewards

Once you’ve set up your Loyalty programme, you can easily view and redeem rewards that your customers have earned from the Square App.

Assign Loyalty permissions to your team

You can assign permissions to your team to allow them to take action on your Loyalty account. Actions include viewing Loyalty reporting, managing customer data and configuring your Loyalty programme settings.

Create a Loyalty promotion

By creating a promotion within your existing programme, customers are incentivised to return to your business for events like happy hours or festive events to earn extra rewards, boosting sales for your business. Read more about promoting your Square Loyalty programme.

Manage Your Loyalty Customers

Enrol your customers

After you’ve set up and activated your Loyalty Programme and subscription, a screen inviting your customers to enrol in your Loyalty Programme will appear after each transaction, regardless of whether their purchase earned them a point or reward.

View a customer’s Loyalty status

You can keep track of your customer’s Loyalty status from your Customer Directory. Access their profile activity feed to see when they enrolled, their points and rewards, their redemptions and more.

Manually adjust a customer’s Loyalty status

To edit a customer’s point count, locate their customer profile from your online Square Dashboard or the Square Point of Sale app and assign them the correct number of points.

View your customer’s rewards and coupons

Scroll to the Rewards section of a customer’s directory profile in your online Square Dashboard to see their earned vouchers and rewards, and to void any if needed.

Update a customer’s Loyalty phone number

Update or correct a customer’s phone number by searching their Customer Directory profile.

Square Loyalty Pricing

Square’s Loyalty programme subscription cost is based on your customers' participation with your programme and the total number of qualifying Loyalty Visits across all active locations.

Monthly Location Cost Loyalty Visits
€39 Up to 500
€65 501–1,500
€90 1,501–10,000
Contact Square Sales Greater than 10,000

Set Up Multiple Locations: If your business has more than one location, you can create a Loyalty programme at any or all of your locations. Your customers can earn points and redeem rewards at any of your participating locations.

If signing up through the Add-on Library in your Square Point of Sale app, you will be given a 30-day free trial for your Square Loyalty programme. You will need to add a subscription payment method for your Square Loyalty programme within the 30-day period from the Pricing and Subscriptions section of your online Square Dashboard. If a payment method isn’t added, your Square Loyalty subscription will expire and both new and existing customers will be prevented from participating in your programme.

Learn more about how to manage your Square Loyalty Programme.