Get Started with Square Loyalty
With Square Loyalty, you can create a digital loyalty rewards programme that will keep your customers coming back again and again with incentives they earn with each purchase.
This guide will help you set up, operate and get the most out of your Loyalty Programme.
Create your Loyalty Programme
When you sign up for Square Loyalty, your customers earn points for every purchase they make, even when they use cash, from your Square Point of Sale App. You can get started with creating your own Loyalty programme from the Loyalty section of your online Square Dashboard or by selecting More > Add-ons > Loyalty from the Square Point of Sale app.
The first step is choosing what your customers will earn:
They don’t need to receive a digital receipt to accumulate points – simply have your customer enter their phone number after they checkout and consent to joining your Loyalty Programme. Your customers will receive a text message with a link to their Loyalty activity on their own buyer status page when they sign up each time they earn a reward.
Next, you can choose your programme type: either visit-based, amount spent or item or category-based.
Set up your Loyalty Rewards
Before you have the chance to review your Loyalty Programme offerings, set up your rewards. You can create up to 15 unique reward types for your programme, and reward names can be up to 100 characters. However, we recommend keeping reward names around 50 characters or less for easier display across your Point of Sale and receipts and during the buyer enrolment process.
Manage Your Loyalty Programme
Manage Your Loyalty Customers
Square Loyalty Pricing
Square’s Loyalty programme subscription cost is based on your customers' participation with your programme and the total number of qualifying Loyalty Visits across all active locations.
|Monthly Location Cost||Loyalty Visits|
|€39||Up to 500|
|Contact Square Sales||Greater than 10,000|
Set Up Multiple Locations: If your business has more than one location, you can create a Loyalty programme at any or all of your locations. Your customers can earn points and redeem rewards at any of your participating locations.
If signing up through the Add-on Library in your Square Point of Sale app, you will be given a 30-day free trial for your Square Loyalty programme. You will need to add a subscription payment method for your Square Loyalty programme within the 30-day period from the Pricing & subscriptions section of your online Square Dashboard. If a payment method isn’t added, your Square Loyalty subscription will expire and both new and existing customers will be prevented from participating in your programme.
Learn more about how to manage your Square Loyalty Programme.