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Create vanity code coupons

Who is this article for?
Sellers with the marketing permission to create coupons. Set permissions in Square Dashboard.

About vanity code coupons

With Square Marketing, you can easily create coupon codes for both in-person and online sales. Use them to promote specific items, item categories or special holiday sales.

Unlike regular coupon codes that usually have random letters and numbers, you can create vanity codes that are easy to remember, and match the theme of a promotion or sale (like “SummerSale2025”). Once created, share the code through an email campaign, in-store or on your website.

Before you begin

  • You can create vanity code coupons in Square Dashboard.

  • Creating vanity code coupons in Square Marketing is a free feature.

  • Coupon codes for online sales can no longer be created in Square Online. Most Square Online coupon codes have been migrated to Square Marketing. All other coupon codes will need to be recreated directly in Square Marketing.

  • Customers can only use one online coupon code at a time while checking out from your Square Online site. Codes aren’t case-sensitive, which means the coupon codes “SAVE10” and “save10” will both apply the same discount.

  • Square Marketing coupons that are redeemed online won’t appear in reporting until the corresponding order is marked Complete.

Coupons can apply to both in-person and online sales, but some only apply to one or the other. For example, percentage off coupons only apply in-store, while limiting coupons to sales over a certain amount only applies to sales made on your Square Online site. For details, be sure to review all information icons as you create your coupon.

Create vanity code coupons

  1. Sign in to your Square Dashboard and go to Marketing & loyalty > Marketing > Coupons.

  2. Click Create Coupon to complete details such as coupon code, coupon type, when it applies and expiration.

  3. Click Activate.

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