Connect your Apple Business account to Square
About Apple Business
Apple Business helps organizations of all sizes reach more customers and manage their brand identity across various Apple features and apps. By connecting your Apple Business organization account to Square, you can:
Keep key business information up-to-date and accurate on your Apple Maps place card directly from Square Dashboard.
Add action links that connect customers to your Square ordering, menu, or booking experiences, allowing them to easily engage with your business directly from your Apple Maps place card.
Before you begin
You must be Square payments activated with access to your Square Dashboard.
You must have a verified physical business location that welcomes customers at your business location. Online-only or mobile businesses without a physical location are not eligible to connect their Square account to Apple Business.
You need an Apple Account (formerly “Apple ID”) to enroll with Apple Business. Use an Apple Account tied to your business email (for example, owner@yourcompany.com) rather than a personal email. For any issues with your Apple Account, please contact Apple Support.
When you connect your Square account to Apple Business, information about your business such as name, address, business hours, phone number, website URL, business category, and logo sync to Apple.
To connect an existing Apple Business organization account with Square, you must be an administrator of that organization. Visit Intro to roles and permissions in Apple Business for more information.
By connecting your Apple Business organization to Square, you're delegating management of your brand and location information to Square. You remain in full control of your Apple Business organization at all times and you can disconnect your Apple Business organization from Square at any time.
Connect Square to Apple Business
To get started, you’ll need an Apple Business organization. Follow the steps below to set up an Apple Business organization on Apple, or connect your existing Apple Business organization to Square if you already have one.
- Go to Apple Business to get started.
- Sign in with your Apple Account.
- Provide all information required by Apple.
- Review and agree to the Apple Business Terms & Conditions.
- Next, set up your brand and complete organisation verification with Apple.
- Wait until Apple verifies your organisation and approves your brand, then return to Square Dashboard to connect your Apple Business organisation to Square. Follow the steps below to connect your account.
If you already have an Apple Business organisation, you can connect it to Square using an Apple Account that is an administrator of that organisation.
- Sign in to Square Dashboard and go to Channels.
- Under Apple Business, click Connect.
- Sign in using the Apple Account that’s an administrator of your Apple Business organisation.
- If prompted, select the existing Apple Business organisation you want to connect to Square.
- Select Locations and Brand Profiles in the feature drop-down > Allow to connect your Square account with Apple Business and give Square permission to manage your brand and locations.
- Once complete, your Apple Business organisation will be connected to Square and you’ll receive a confirmation email from Apple.
Manage your brand
In Apple Business, a brand is a line of business within a country. If an organization operates in multiple countries, each country needs its own brand. For example, Joe's Coffee in the United States is one brand and Joe's Coffee in Canada can be another. Locations are the individual storefronts associated with that brand within that country. Your brand name and logo are used on locations on Apple Maps.
- Sign in to Square Dashboard and go to Channels.
- Once you’ve connected your Apple Business account in Square Dashboard, within the Apple Business section, go to the Brand & location settings section and select Brand and location details.
- In the Brand details section, set up a brand name. Your brand name is displayed as your location name on Apple Maps. Apple may reject brand names that do not meet their formatting requirements. Formatting that would be rejected includes but is not limited to brand names written in all lower case, all upper case, or containing special characters.
- Select your country and add your business website URL. If you don’t have a business website URL, you can provide a social media page.
- Select a primary category that best describes the main function of your brand, as well as additional categories that provide further insight into the services or products you offer.
- Indicate whether you’re the brand owner or a franchisee.
- Click Create.
Every brand is manually reviewed by Apple. You’ll be notified via email if your brand is rejected or if more information is needed. This typically takes up to five working days. If Apple is not able to approve your brand, you can return to the Square Dashboard to review details that need to be corrected.
If you already have an existing Apple Business account with an existing brand, you’ll be able to select that existing brand in Square Dashboard without needing to create a new one.
Note: Only one brand can be set up in Square Dashboard.
After your brand is approved by Apple, add your brand logo so that your brand can be represented on your Apple Maps place cards. To do so:
- Sign in to Square Dashboard and go to Channels..
- Within the Brand details section, go to Brand assets.
- Select Logos and images.
- Upload a logo that is at least 1024 px by 1024 px.
- Click Upload logo.
Note: Your logo is reviewed by Apple and needs to be approved before it can show up on your Apple Maps place card. Review brand identity requirements if you have questions.
Configure business locations
Once your brand is approved, you can select which of your physical locations to connect with Apple Business and add location specific action links to your Apple Map place cards for those locations.
- Sign in to Square Dashboard and go to Channels.
- From the Apple Business section, go to Business & location settings > Brand and location details.
- Go to the Locations section to view your available locations. Management of locations is available after your brand is approved.
- If you don’t see a location listed, go to Settings > My business > Locations within Square Dashboard. Your available business locations will display in the Locations section.
- Use the toggles to select which locations to sync to Apple. Turning a location on will share it with Apple and let you configure location-specific details for its Apple Maps place card, such as action links.
Note: Only businesses with physical locations that welcome customers at their locations are eligible. All locations are subject to review by Apple and you can view a locations status in Square Dashboard.
By default, the Apple Maps place card for your location will display action links for Directions, Call and Website. You can configure additional action link types to give customers quick access to other common actions, such as Order or Book, in just a tap from your place card. Your preferred action link type will display as the fourth button on your place card. Any additional action link types will display within a ‘…’ drop-down on the place card.
To set up Square-powered action links:
- Sign in to Square Dashboard and go to Channels..
- Within the Apple Business section go to Business & location settings > Brand and location details.
- Go to the Locations section to view your available locations. Management of locations is available after your brand is approved.
- Select a location and within the location details view, toggle the location on to share it with Apple.
- Once a location is toggled on, you’ll see available action link options populate for that individual location.
- Toggle on the action links you want to enable for that location’s place card. You will be able to select from the Square ordering, booking and appointment products that you’ve activated.
- Order: Route customers to your online ordering profile to place an order.
- Collection: Direct customers to your online ordering profile to order collection.
- Delivery: Route customers to your online ordering profile to order delivery.
- Menu: Direct customers to browse your menu in your online ordering profile.
- Book: Route customers to your Square Appointments booking workflow.
- Schedule appointment: Route customers to your Square Appointments booking workflow.
- If configuring more than one action link for a location, tick the box for Set as preferred action link for the action type you intend to have displayed as the fourth button on your place card. Any additional action link types will display within a ‘…’ drop-down on your place card.
- Click Save.
Square-powered action links for Order, Collection, Delivery and Menu require first activating your online ordering profile. Learn how to set up and manage your online ordering profile or go to Online selling in Square Dashboard.
Square-powered action links for Book or Schedule appointment require the use of Square Appointments. Learn how to set up online booking.
Note: Square-powered action links will appear alongside actions from other Apple Maps partners on your place card.
Edit your location details
Any edits you make to your connected and approved business locations in Square automatically sync to Apple Business and will be reflected on your Apple Maps place card. To edit data for a business location, such as the hours of operation that show on your place card:
Sign in to Square Dashboard and go to Settings > My Business > Locations.
Make changes the your business location and click Save.
Once published, data syncing to Apple, including updating your Apple maps place card, may take 24 to 48 hours.
Additional features for your Apple Maps place card, such as promotional showcases and cover photos, can be managed directly from the Apple Business portal.
Disconnect Apple Business from Square
You can disconnect your Square Account from Apple Business at any time. Once disconnected, Apple will no longer accept updates related to your brand or locations from Square. Your place card remains visible on Apple Maps, but you'll need to manage it directly in the Apple Business portal from that point forward to ensure your information is accurate and up-to-date in Apple Maps.
To disconnect Apple Business from Square:
Sign in to Square Dashboard and go to Channels.
Within the Apple Business section, click Manage.
Click Disconnect.
Confirm you want to disconnect.