Omnichannel is the future of beauty. Salon and spa owners live for their clients — and they’re delivering on their evolving expectations — with an intentional focus on technology, operating efficiency, and personalized customer experiences. With 78% of consumers saying that it’s important to go back for regular spa and salon services for a sense of normalcy, beauty professionals are adapting quickly to provide an environment that is safe, enjoyable, and completely seamless.
In collaboration with Wakefield Research, we surveyed 500 beauty businesses and 1,000 consumers across the U.S., and we collected tips from Square sellers and beauty industry experts to share how business owners are making waves in 2022. The Future of Beauty report will give you a window into what innovative beauty businesses are investing in, along with inspiration, strategies, and tools that can help your spa or salon have a successful year ahead.