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Raising the bar: bar prices in SF
Setting the right prices for your bar menu in San Francisco can make all the difference in attracting customers and generating revenue.
Average price
Price range
Craft beer
Average price
$9
Price range
$6–$20
Draft beer
Average price
$9
Price range
$6–$20
Import beer
Average price
$8
Price range
$5–$20
Domestic beer
Average price
$6
Price range
$4–$16
Cover charge
Average price
$14
Price range
$2–$410
Whiskey
Average price
$15
Price range
$9–$36
Vodka
Average price
$12
Price range
$9–$21
Tequila
Average price
$15
Price range
$10–$35
Entrees
Average price
$17
Price range
$10–$28
Contemporary cocktails
Average price
$14
Price range
$9–$24
Factors that can impact menu prices
A variety of factors impact bar menu pricing. Here are some of the most important ones to consider:
Location
Urban areas tend to have higher prices due to higher costs of operation.
Bar concept
Premium bars may emphasize craft cocktails and upscale experiences, while neighborhood bars may focus on offering value pricing.
Beverage costs
The cost of spirits, beer, and mixers can fluctuate based on supply and demand.
Customer demographics
Understanding your customers' willingness to pay is key.
Events & entertainment
Special events, live music, or themed nights may warrant different pricing strategies.
Square's tools can ease the daily grind
Built for your bar
Square provides a suite of tools and services tailored to the needs of bar owners, so you can keep the tabs flowing and the drinks pouring.
Tap into your data
Running a bar isn't all free pours and late-night glamour — it's a tough business that demands sharp financial management, strict compliance, and standout customer experiences. Square empowers bar owners with the knowledge necessary to run successful operations.
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Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.