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The right mix: bar prices in Houston
Setting the right prices for your bar menu in Houston can make all the difference in attracting customers and generating revenue.
Average price
Price range
Mixers
Average price
$4
Price range
$2–$12
Domestic beer
Average price
$5
Price range
$3–$18
Whiskey
Average price
$9
Price range
$6–$16
Tequila
Average price
$11
Price range
$6–$21
Appetizers
Average price
$8
Price range
$3–$20
Vodka
Average price
$8
Price range
$5–$12
Import beer
Average price
$6
Price range
$4–$8
Contemporary cocktails
Average price
$9
Price range
$4–$14
Factors that can impact menu prices
A variety of factors impact bar menu pricing. Here are some of the most important ones to consider:
Location
Urban areas tend to have higher prices due to higher costs of operation.
Brand positioning
Premium positioning may emphasize quality and brand reputation, while value-based brands may focus on offering strong value for the cost.
Ingredient costs
The cost of ingredients can fluctuate based on supply and demand.
Customer demographics
Understanding your customers' willingness to pay is key.
Seasonality
Items may warrant different pricing to reflect seasonal demand.
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Tips for running a profitable bar
From licensing and compliance to customer experience and inventory management, Square empowers bar owners with the knowledge necessary to navigate the complexities of running a successful bar.
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Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.









