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The right mix: bar prices in Houston

Setting the right prices for your bar menu in Houston can make all the difference in attracting customers and generating revenue.

Average price

Price range

Mixers

Average price

$4

Price range

$2–$12

Domestic beer

Average price

$5

Price range

$3–$18

Whiskey

Average price

$9

Price range

$6–$16

Tequila

Average price

$11

Price range

$6–$21

Appetizers

Average price

$8

Price range

$3–$20

Vodka

Average price

$8

Price range

$5–$12

Import beer

Average price

$6

Price range

$4–$8

Contemporary cocktails

Average price

$9

Price range

$4–$14

Factors that can impact menu prices

A variety of factors impact bar menu pricing. Here are some of the most important ones to consider:

Location

Urban areas tend to have higher prices due to higher costs of operation.

Brand positioning

Premium positioning may emphasize quality and brand reputation, while value-based brands may focus on offering strong value for the cost.

Ingredient costs

The cost of ingredients can fluctuate based on supply and demand.

Customer demographics

Understanding your customers' willingness to pay is key.

Seasonality

Items may warrant different pricing to reflect seasonal demand.

Square's tools can ease the daily grind

Built for your business

Square provides a suite of tools and services tailored to the needs of bar owners, so you can keep the drinks flowing and the customers happy.

Tips for running a profitable bar

From licensing and compliance to customer experience and inventory management, Square empowers bar owners with the knowledge necessary to navigate the complexities of running a successful bar.

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Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.