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Mix it up: bar prices in Chicago
Setting the right prices for your bar menu in Chicago can make all the difference in attracting customers and generating revenue.
Average price
Price range
Domestic beer
Average price
$6
Price range
$4–$12
Import beer
Average price
$7
Price range
$4–$14
Vodka
Average price
$8
Price range
$5–$14
Craft beer
Average price
$8
Price range
$5–$15
Whiskey
Average price
$9
Price range
$5–$24
Hard seltzers
Average price
$8
Price range
$4–$15
Contemporary cocktails
Average price
$11
Price range
$6–$16
Soft drinks
Average price
$4
Price range
$2–$8
Cover charge
Average price
$15
Price range
$3–$349
Tequila
Average price
$9
Price range
$6–$15
Factors that can impact menu prices
A variety of factors impact bar menu pricing. Here are some of the most important ones to consider:
Location
Urban areas tend to have higher prices due to higher costs of operation.
Brand positioning
Premium positioning may emphasize quality and brand reputation, while value-based brands may focus on offering strong value for the cost.
Ingredient costs
The cost of ingredients can fluctuate based on supply and demand.
Customer demographics
Understanding your customers' willingness to pay is key.
Seasonality
Items may warrant different pricing to reflect seasonal demand.
Square's tools make running your bar easier
Designed for your bar
Square provides a suite of tools and services tailored to the needs of bar owners, so you can keep tabs open and the drinks flowing.
Essential insights for your bar
From managing inventory to understanding your customers, Square empowers bar owners with the knowledge necessary to set the right prices and open successfully.
Ready to take your bar to the next level?
Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.