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Create vanity code vouchers

Who is this article for?
Sellers with the marketing permission to create vouchers. Set permissions in Square Dashboard.

About vanity code vouchers

With Square Marketing, you can easily create voucher codes for both in-person and online sales. Use them to promote specific items, item categories or special holiday sales.

Unlike regular voucher codes that usually have random letters and numbers, you can create vanity codes that are easy to remember and match the theme of a promotion or sale (like ‘SummerSale2025’). Once created, share the code through an email campaign, in-store or on your website.

Before you begin

  • You can create vanity code vouchers in Square Dashboard.

  • Creating vanity code vouchers in Square Marketing is a free feature.

  • Voucher codes for online sales can no longer be created in Square Online. Most Square Online voucher codes have been migrated to Square Marketing. All other voucher codes will need to be recreated directly in Square Marketing.

  • Customers can only use one online voucher code at a time while checking out from your Square Online site. Codes aren’t case-sensitive, which means the ‘SAVE10’ and ‘save10’ voucher codes will both apply the same discount.

  • Square Marketing vouchers that are redeemed online won’t show up in reporting until the corresponding order is marked Complete.

Vouchers can apply to both in-person and online sales, but some only apply to one or the other. For example, percentage-off vouchers only apply in-store, while limiting vouchers to sales over a certain amount only applies to sales made on your Square Online site. For details, make sure to review all information icons as you create your voucher.

Create vanity code vouchers

  1. Sign in to your Square Dashboard and go to Marketing & loyalty >
    Marketing
    > Vouchers.

  2. Click Create Voucher to complete details such as voucher code, voucher type, when it applies and expiry.

  3. Click Activate.

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