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Set up Google Business Profile with Square

With Google Business Profile, the details of your brick and mortar store or Square Online site will display in Google Search and Google Maps results.

By syncing your Google Business Profile to Square, you can seamlessly manage your Google presence directly from your online Square Dashboard. You can also:

  • form your business identity on Google,

  • connect with customers,

  • post updates,

  • list your products and services, and

  • accept online orders.

Note: Online-only businesses that sell virtually with Square Online or other online marketplaces are not eligible to sync their virtual locations to Google. Google requires a physical location to create a Google Business Profile.

Sync Your Business Locations to Google

There are two ways to sync your Google Business Profile to your Square account.

From your online Square Dashboard:

  1. Go to Account & Settings > Business information > Locations.

  2. You’ll see a banner with the Google Business Profile at the top of the Locations page. Select Get Started.

  3. Select Sign in with Google.

  4. Select your Google business account in the new pop-up.

  5. Review the requirements, then select Allow.

  6. Select the category that best fits your business and select Continue.

  7. Fill out the fields that request basic information about your business.

  8. Select Publish.

You can also add your business to Google via the Online sales channel section of your online Square Dashboard.

Once you've successfully added your Google Business Profile to Square, it should now appear under Locations as Synced.

Manage and Edit Synced Locations

To manage or edit details for your synced business locations:

  1. Go to Account & Settings from your online Square Dashboard.

  2. Click Business information > Locations.

  3. On the Location details page, you can make edits (such as your business description or business hours) that will sync directly with Google.

Setup Troubleshooting

Error Solution
This location is already claimed If you attempt to sync an already claimed location, click the Request access link to reclaim the location.
This location is already linked If you’ve attempted to sync a location already owned by your Google account, you need to confirm that you’d like to update the listing.
Multiple matching locations If your linked Google account has multiple locations with the same address, you will need to select which business matches your Square locations.

Disconnect Your Business Locations from Google

  1. Go to Account & Settings from your online Square Dashboard.

  2. Click Business information > Locations.

  3. Select the location you want to disconnect.

  4. Click Deactivate.

Your business information will stop syncing with Google. Your location will remain visible on Google and can still be managed separately from your Google Business Profile.

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