Tips From the Experts: Twitter Basics for Business Promotion

From Facebook to Snapchat, social media has become an essential part of building awareness about your business. By posting engaging content in the right places, you can keep your brand top of mind for current customers while attracting new ones.

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In the past, we’ve shared general tips for using social media to promote your business. Now we’re taking an in-depth look at how to use Twitter. We talked to the experts there to get their advice on best practices.

Here are six tips from Twitter on using its platform to promote your business:

Be yourself.

There’s no need to be buttoned-up or overly formal on Twitter. Try to cultivate a voice that’s authentic to your business. Talk to your followers as though they are customers walking into your store.

Keep it short and sweet.

With only 140 characters to express yourself (including images and links), you’ll need to keep your Tweets simple. The shorter the message, the better the engagement.

Add a photo.

Know the phrase “a picture is worth a thousand words”? That’s especially true on Twitter. Its research has shown that including a photo increases engagement over 300% on average. Make sure you use an image with every Tweet.

Interact and respond.

Twitter is a real-time information network, which means there are always people talking about your industry (or even your business). This stream of personal responses provides an excellent opportunity to connect directly with present and future customers. Favorite or retweet content you like, as well as tweets that praise your business. Use the reply feature to respond to critical tweets in a sympathetic, helpful manner. Let your customers know that you’re out there listening and committed to creating a positive experience.

Follow your interests.

Following accounts that are interesting to you and your business is great way to discover cool content. It could even inspire new ideas for your tweets.

Nurture your account.

To keep your business top of mind, you’ll want to make tweeting a habit. There’s no exact science for how often or when you should tweet, so experiment with what works best for your business.

This information comes from the Twitter for Business team. Their Twitter account is also a fountain of knowledge. Happy tweeting.