Square Turns Receipts into a Communication Channel
SAN FRANCISCO - May 13, 2014 – Today Square introduced Square Feedback, a new product that turns digital receipts into a powerful channel between buyers and sellers. Square Feedback prompts customers to send feedback on their experience directly to the business owner through their digital receipt. Sellers can also respond directly to customers, resolve issues one on one, and protect their reputation.
Square delivers more than 10 million digital receipts a month. “The receipt should be more than just a list of what a customer bought,” says Gokul Rajaram, Seller Product Lead. “Digital receipts are a natural platform for communication. We’re designing them to add value to the customer experience and extend the interaction between the buyer and the seller.”
How Feedback works
* Customers who make purchases from a Square seller can choose to receive their receipt via email or text.
* With the tap of a button, a customer can answer the question “How was your experience?,” give details, and decide whether to start a conversation with the business.
* Square sellers receive an email alert when a customer leaves a comment and can respond directly via the Square Dashboard to ask follow-up questions and correct mistakes or misunderstandings.
* Sellers can manage customer feedback in their Square Dashboard and check it from anywhere in real time.
“Because Square Feedback is so streamlined, we're processing feedback with each transaction rather than waiting for clientele to post a public review, “ says Peter Koshland, owner of Koshland Pharm: Custom Compounding Pharmacy in San Francisco. Sellers of all sizes are increasingly running all of their business operations with Square. From Square Register to sales reports, business analytics, and the Square Market e-commerce platform, Square’s products make it easier for sellers to run and grow their business. Square recently released inventory tracking, Offline Mode, and a new way for customers to pre-order for pickup.
About Square, Inc.
Square makes commerce easy for everyone. With simple, affordable tools for everything from accepting credit cards to managing a full point of sale and selling online, Square helps businesses start, run, and grow. Square Reader, the free credit card reader for iPhone, iPad, and Android devices, allows businesses to accept credit cards anywhere, anytime, for one low, transparent rate. Square’s suite of business tools includes Square Register, an analytics dashboard, Square Market, Square Order, and Square Stand. Square also created Square Cash, the easiest way to send and receive money. Founded in 2009 and headquartered in San Francisco, Square is currently available in the United States, Canada, and Japan.