Built for Beauty


An evening of cocktails, hors d’oeuvres, and networking with beauty industry trailblazers

Join fellow industry experts for an invite-only evening featuring a Q&A with world-renowned conceptual hair stylist Chris Appleton and Square beauty ambassadors Nikki Ally Rae and René de la Garza. Topics will center around building a scalable beauty brand, building the right team, and establishing client relationships that last well beyond the first appointment.

Space is limited to 50 guests. RSVP now to secure your spot.


Monday, June 3, 2024


5-8 p.m. PT


The Pearl, San Francisco

Meet the panelists.


From Los Angeles to New York and London to Paris, Chris Appleton is known for his work as a world-renowned conceptual hair stylist, highly sought after by some of the biggest names in music, entertainment, fashion, and advertising for his original and outstanding work. Named a “Hair Star” by Vogue UK, Appleton’s work has been showcased on covers and major features for top-tier magazines across the globe, including Vogue, Harper’s Bazaar, Vanity Fair, Marie Claire, Grazia, and L’Officiel Paris and Singapore. His talent has been enlisted by some of the largest and most iconic fashion houses for their seasonal shows, including Chanel, Vivienne Westwood, Fendi, Moschino, Dolce & Gabbana, Valentino, Saint Laurent, Tom Ford, and Burberry. His red carpet clients include Jennifer Lopez, Kim Kardashian, and Katy Perry.


Nikki Ally Rae is not just a professional hair stylist; she’s a beacon of empowerment and transformation in the beauty industry. With over a decade of experience under her belt, Nikki has honed her craft to not only create stunning hairstyles but also to foster meaningful connections and uplift women from the inside out.


René de la Garza is a licensed esthetician, master trainer, and founder of BROW DOWN STUDIO, an aesthetic brow, facial, and lash studio in Los Angeles and Beverly Hills. When he is not working on his celebrity and high-profile clientele around Los Angeles, he is developing and supporting his team of estheticians in both studios.

Everything that’s included when you attend:

  • Exclusive meet and greet with Chris Appleton for the first 30 eligible business owners who RSVP and attend¹
  • Raffle and giveaways
  • Free Square Terminal ($299 value), free processing on up to $2,000 in credit card transactions, and free Square implementation services ($1,499 value) for the first 50 eligible¹ business owners who RSVP, attend and sign up for Square Appointments.²

See the beauty of Square hardware up close.

Take Square hardware and software for a test drive with Square product experts. Get a feel for exactly how Square can fit within your beauty business and help you scale with speed.

¹Event and associated offer only open to business owners who are new Square customers, who process at least $250,000 in credit card sales annually, and meet additional eligibility criteria in the Terms and Conditions. Square reserves the right to deny entry based on eligibility criteria.
²Limited-time offer expires on July 3, 2024, at 8:00 PM PT or while supplies last, whichever comes first. See Terms and Conditions for details.