Square Appointments Now Integrates with Instagram and Google

dic 13, 2018

Square sellers can use the world’s most popular digital platforms to reach more customers

Square today announced that Square Appointments will now integrate with Instagram and Google, allowing sellers to grow awareness of their business and acquire new customers right from their social media feed or search results.

While consumers are always searching for new places to get their haircut, find a personal trainer, or book a massage, it can be difficult for small businesses to stand out among so much competition. This new feature will make it easier than ever for Square Appointment business owners, particularly those in the health and beauty/wellness industries, to get discovered by customers searching for their services.

Additionally, Square found that over 50% of Square Appointments sellers do not have their own public website. This free integration helps sellers get discovered in an easy and affordable way, allowing customers to schedule appointments directly from Google and via their Instagram page, no website required.

Here’s how it works:


Quickly turn followers into customers with this new feature. Sellers who have an Instagram account will be able to add a call-to-action (CTA) button to their Instagram page, allowing customers to instantly book an appointment through Square Appointments. Customers can book an appointment without ever leaving the Instagram app.


By easily opting in to Reserve with Google, sellers can now get discovered by local customers searching for their services. Reserve with Google will enable customers to create, cancel, and reschedule appointments directly from their Google Search and Maps, resulting in a frictionless flow from search to appointment booked. With just a few clicks, new customers can find a business and book an appointment right from Google. Sellers will then be notified of all new appointments booked through Reserve with Google.

Just in time for the rush of bookings that come with every busy holiday party season, both new features are available today for Square Appointment sellers. For more information please visit our blog.

Square Appointments is an affordable all-in-one scheduling solution, giving sellers access to free hardware and software. It was built to save merchants time, so they can focus on providing exceptional service to clients. With today’s announcement, Square not only provides the tools to ensure sellers never miss a sale, but is also helping small business owners better connect with their customers on the services they use every day.