Black Friday —
The results are in on Black Friday and Cyber Monday. Square data reveals that the retail landscape is seeing increased holiday staffing to accommodate shoppers and popularity of ‘Buy, Now, Pay, Later’ (BNPL) methods such as Afterpay.
Holiday shopping shows no signs of slowing down, with nearly 80% of consumers intending to spend the same if not more compared to last year.
transactions made through Square and Afterpay sellers
minute for shopping occurred on Monday, November 28 at 11:15 am ET
“The Black Friday and Cyber Monday weekend kicks off the biggest shopping season for businesses — but it’s only the beginning.”
— Alyssa Henry, Head of Square
Cities with the largest volume of sales
1 — New York & Brooklyn
2 — London
3 — Los Angeles
4 — San Francisco
5 — Chicago
6 — Toronto
Buy Now, Pay Later (BNPL)
Americans gravitated toward BNPL methods such as Afterpay duringthe gift-giving period, seeking flexible payment options.
increase in BNPL purchases through Afterpay,compared to pre-holiday
Shoppers leveraged BNPL methods to help them manage their finances this holiday season.
Businesses continue to prepare for the rest of the shopping seasonas consumers turn out in droves to take advantage of sales and support businesses.
total number of hours worked
across all employees over the weekend
total number of employees 19% from last yearwho worked over the weekend, up
number of hours the averageemployee worked over the weekend
Dive into discounts
Businesses aimed to attract customers and drive sales byoffering discounts.
Gift cards continue to be a top-selling item during the holidays,most popular particularly in food and beverage, beauty and personal care, and healthcare and fitness.
physical and eGift cards purchased
Fastest-growing Afterpay item categories:
1 — Food and Beverage: 251%
2 — Hardware: 128%
3 — Travel and Experiences: 57%
4 — Automotive: 32%
5 — Footwear: 16%
Trending Afterpay search terms:
1 — PS5: 142%
2 — Gift cards: 30%
3 — Toys: 40%
4 — Nintendo Switch: 132%
5 — Xbox: 100%
Trending online products purchased with Afterpay:
1 — Beauty advent calendars
2 — Fluffy slides
3 — Perfume
4 — Sneakers
5 — Tracksuits
Want to know even more?
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Square and Afterpay analyzed millions of global transactions across all seller industries from November 24, 11:00 UTC to November 28, 23:59 UTC. All monetary metrics are displayed in USD.
Pre-Holiday Afterpay Growth: Square and Afterpay compared the number of transactions using Afterpay between October 1, 2022 - October 7, 2022 and November 21, 2022 - November 27, 2022.