Visa CMO Kevin Burke Joins Square as Head of Customer Acquisition
SAN FRANCISCO – DECEMBER 9, 2014 – Square has hired Kevin Burke to lead customer acquisition for the company. Burke will head up acquisition channels for Square, including retail, paid, web, and events marketing, and help bring Square’s complete register service and back office tools to independent businesses worldwide. He was most recently Chief Marketing Officer, Core Products, for Visa Inc., where he led global and country marketing for Visa consumer and commercial products.
"Square is transforming the way people buy and sell around the world," said Burke. "I'm really excited to join Square as they continue to deliver on their promise to make commerce easy while helping independent businesses thrive."
Burke was previously Visa’s head of global consumer marketing & strategy and senior vice president of advertising. Before Visa, Burke was the president of JWT San Francisco and co-founder of Tonic 360, an advertising agency serving digital brands. Burke has spent more than 20 years in marketing communications, working with leading brands including Amazon.com, American Express, AT&T, Chevron, and Microsoft.
Recently, Square introduced Square Register to the world, a free app built for Android and iOS devices, supporting 130 internationally recognized currencies and available in English, Spanish, French, and Japanese. Already utilized by millions of businesses in the United States, Square Register enables sellers anywhere to start, run, and grow their business at the counter or from their pocket.
About Square, Inc.
Square helps anyone take care of their business. Square's complete register service is a full point of sale with tools for every part of running a business, from accepting credit cards and tracking sales and inventory to small-business financing. Customers also use Square Cash, the easiest way to send and receive money, and Square Order, a new way to pre-order food and drinks for pickup. Founded in 2009 and headquartered in San Francisco, Square currently has offices in the United States, Canada, and Japan.