HOTWORX Chooses Square to Power Commerce for 600+ Fitness Studios

mar 06, 2024

Square’s robust commerce solutions and developer tools help large businesses like HOTWORX improve customer experience and continue scaling

Today, Square announced that its commerce solutions now power HOTWORX, a 24-hour infrared fitness studio with 600+ locations globally. Together, Square and HOTWORX are raising the bar for customer experience by enabling seamless commerce that meets the high expectations of its clientele.

With a unique business model built around the busy schedules of its customers, HOTWORX has grown into a global fitness franchise since its start in 2017. HOTWORX offers its hundreds of thousands of members unlimited, around-the-clock access to virtually instructed, infrared sauna workouts in 15 or 30-minute sessions. Through their unique approach, HOTWORX helps its customers get in their high-power workout at any hour of the day so they can maximize their time and energy. Now, HOTWORX has selected Square to provide a best-in-class commerce experience for its clients and further fuel the company’s rapid growth.

“As HOTWORX continued to expand, we needed a high caliber technology provider that could meet the unique needs of our business, and an off-the-shelf Point of Sale just wasn’t going to cut it,” said Steven Smith, CEO and Founder of HOTWORX. “We’re a technology-forward fitness company, and Square made it easy to integrate their solutions with our custom system, helping us reliably process millions in revenue per day, increase the amount of memberships we sell, and more quickly get new franchises operational. Square is a great enterprise-level tool that enables us to offer our customers a consistent experience no matter the location they visit.”

Square Hotworx-91 V3
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HOTWORX is elevating the standard for mixed-use fitness operations by using Square’s integrated technology across every customer interaction and touchpoint, all for increased member loyalty:

  • Modern, stylish hardware: HOTWORX uses hundreds of Square Terminals across their studios, enabling quick and secure in-person payments. Whether they’re buying workout equipment, memberships, or merchandise, customers can easily tap, dip, and swipe their cards, or simply use digital wallets to complete their purchases and continue on with their session.
  • Flexible developer tools: Square’s APIs and SDKs enable HOTWORX to leverage Square for all its payment processing needs both in-store and online by integrating with HOTWORX’s system. HOTWORX uses Terminal API to connect its custom system to Square Terminal in order to process in-person retail sales happening across hundreds of locations, and Web Payments SDK to quickly and easily sell memberships online and process monthly subscriptions for customers.
  • Seamless wholesale management: HOTWORX has capitalized on Square’s integration with Adobe Commerce, formerly Magento, to host a business-to-business wholesale site and accept online payments with its franchisees. Managed through Square’s all-in-one platform, franchisees can purchase equipment and merchandise using a credit card or ACH.
  • Straightforward scalability: As HOTWORX continues to expand and add new franchise locations, Square’s solutions keep pace and offer hassle-free scalability. With straightforward processing rates for card present and card-not-present transactions, and out-of-the-box PCI compliance at no additional cost across all hardware and online payments, Square makes it easy to get new studios up and running.

“Square helps HOTWORX provide its members with a world-class commerce experience on a massive scale through our robust ecosystem of products,” said Zac Auger, Head of Growth at Square. “HOTWORX is dedicated to attracting and retaining members, and Square’s sleek hardware and online payment solutions help elevate the customer experience. Our commitment to providing seamless, reliable, and scalable commerce solutions makes us an ideal strategic partner for large, fast-growing organizations like HOTWORX.”

About Square
Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit

HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute Isometric workout or 15-minute High Intensity Interval Training (HIIT) session. As the infrared heat penetrates your body causing you to sweat, the isometric postures further accelerate detoxification by physically removing the toxins from your organs through muscle contraction. Our patented sauna combines heat, infrared, and exercise– what we like to call “3D Training”– and makes HOTWORX a workout unlike any other fitness program available.