eBook: Are Your COVID-19 Communications Striking the Right Tone?
As the pandemic continues, business owners and sellers alike have cycled through periods of uncertainty, anxiety, and acceptance of the new normal. This period of highs and lows has changed the way people connect with one another. For business owners like you, this means striking a careful balance in your customer communications. In this eBook, we’ll share the best ways to craft your messaging that encourages customers to engage with your business.
What’s inside:
Why Voice and Tone Matters
Learn how striking the right tone builds strong relationships with your customers and how you can take the right approach based on what your customers want to hear from you.
Marketing vs Crisis Communication
Get guidance on how to approach different kinds of communication during this time. We’ll go over what kinds of information to include, key elements to consider, and the right tone to use.
Crisis Communication Plan
We’ll cover communication planning across different formats. How do you craft messaging for social media versus an email? We’ll go over the right approach to take for each channel and things to keep in mind.
Messaging Checklist
Run your messaging through this checklist to ensure your messages strike the right tone during this time and have your intended impact.