eCommerce and omnichannel sellers have a lot to look forward to this holiday season — 55% of consumers anticipate making holiday purchases online, according to the National Retail Federation.
And while the five-day period from Thanksgiving to Cyber Monday accounted for $1 in $5 of total online revenue during the holidays, consumers spent an average of 40% more per day during the three weeks after Cyber Monday than the first three weeks of the season, according to Adobe.
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These shopper insights and holiday spending trends have informed Square’s Holiday eCommerce Guide. From how to set up your online store for experiential gift giving to telling a brand story that captures shopper attention, we’ve assembled everything you need to stay competitive during the holidays.
- Understand online shoppers: See why shoppers of all types — procrastinators, bargain hunters, traditionalists, experiential shoppers, and others — have different needs during the holidays, and learn how to meet them.
- Explore the journey to buying a gift: Learn where to meet holiday shoppers across channels, platforms, and devices with our need-to-know gift purchase trends and insights.
- See how eCommerce sellers are prepping: Get advice on purchasing, inventory, marketing, discounts, packaging, shipping, and more from business owners.
- Use our holiday best practices: Prepare your online store, plan your marketing strategies, and get ready to provide a great customer experience.
Explore the eCommerce Holiday Guide to learn how to create a festive and stress-free shopping experience for your customers.