The Future of Restaurants

To understand how restaurants are innovating, we partnered with Wakefield Research to survey 500 restaurateurs and 1,000 consumers, and gathered insights from Square sellers and industry experts.

Restaurants are investing and innovating

Restaurants are entering a new era, investing in changes designed to make them more efficient and better able to provide a frictionless customer experience. The restaurant industry is building experiences for an ever-evolving future by meeting customers where they are, embracing technological advances, and building loyal communities.

To understand how restaurants are innovating, we partnered with Wakefield Research to survey 500 restaurateurs and 1,000 consumers, and gathered insights from Square sellers and industry experts.

Here’s a peek into what we found:

91%

of restaurants are looking to kitchen automation technology to help streamline their operations in 2021.

3 in 4

restaurants plan on offering contactless ordering and payment options across all channels, with 61% utilizing contactless payments on-premise.

42%

of restaurants plan to invest in customer loyalty programs.

62%

of revenue is expected to come through online channels, for restaurants that are using online ordering for delivery and takeout.

67%

of consumers prefer to use a restaurant’s own website or app for food delivery.

92%

of restaurant owners and managers are open to experimenting with their menu.

“With consumers and restaurateurs putting safety first and focusing a lot on delivery and takeout, the relationships between the restaurant, the customer, and their shared community are what’s most important. Restaurateurs are looking for ways to use technology to connect those things together while keeping the kitchen at the heart of everything they do.”

— Bruce Bell, Head of Square for Restaurants

In this report, you’ll find:

From QR codes to drive-ins, learn what tools, technology, and trends are remaining strong from 2020 and gaining popularity in 2021.

Industry insights from Square restaurant experts

Hear from Square’s restaurant experts Bruce Bell and Rajat Deva about the most innovative trends they’re seeing for the restaurant industry this year, and their insights on what they mean and where they can go.

Real-life examples and insights from innovative Square restaurateurs

Read real-life examples and insights from Square restaurateurs about how they’ve remained resilient, adapted for a new way of operating, and are innovating for the future.

Tools and strategies to help you bring all of these ideas to life

Learn how to bring these ideas and trends to life for your restaurant, no matter where you are.

To get the rest of these insights and trends, download the full Future of Restaurants report.