The Bottom Line | A Publication By Square

Editor’s picks

Explore curated articles, podcasts, and more that Square editors have hand selected to help you navigate as you start and operate your business, grow and manage your team, organize your finances, and reach your customers.

Operating Your Business

5 Areas to Leverage Automation in the Beauty Industry

Apr 15, 2024 — 4 min read

Reaching Customers

10 Ways to Attract New Clients to Your Salon

Apr 15, 2024 — 6 min read

Reaching Customers

Influencer Marketing in Restaurants: What to Know

Apr 11, 2024 — 5 min read

The Beautiful Co. Hair & Lashes — How This Salon Achieved a 95% Customer Retention Rate With Luxury Experiences and New Offerings

Apr 09, 2024 — 4 min read

Collection

Restaurant 101: Start, Grow, Expand

Know what it takes to open a restaurant, from startup costs, to registration requirements, equipment essentials and more. Complete with guidance from industry peers and leaders.

Explore collection

How to Create a Marketing Budget [+ Free Templates]

Reaching Customers

How to Create a Marketing Budget [+ Free Templates]

Apr 15, 2024 — 4 min read

Utilizing a marketing budget template can help keep you organized, track your marketing efforts, and manage your finances. Read on to understand how to use a template and download your own.

Featured collection

Mobile Commerce

The way people are buying and selling items is changing, and mobile commerce is leading the charge. Mobile commerce is a type of eCommerce that enables people to purchase items directly through their mobile devices, like phones and tablets. And purchases are surging, with 59% of consumers saying they bought items directly from social media, according to our latest Future of Commerce report. Use this collection to learn how to get started with mobile commerce so you can reach new customers where they already are.

Emerging Payments

Restaurant 101: Start, Grow, Expand

Omnichannel, I think, is kind of the way of now and the future. So is having a brick-and-mortar and an online store, and even other methods of accessing customers or enabling them to access you."
READ MORE: Paying It Forward: How Small Businesses Are Connecting with Customers Online

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