Even when the pandemic is over, consumers will continue to buy online and mix internet and in-store purchases. Here are the three questions retailers are asking about the 2020 holiday season.
Whether you’re in the planning stages of reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.
Amidst an ongoing pandemic, the U.S. Census Bureau’s second quarter retail eCommerce sales estimates show that the eCommerce share of all retail trade leapt up to 16.1% from 11.8%.
With so many limitations on what can happen in stores this year, retailers need to captivate consumers with new kinds of holiday experiences and events. Read on to find out how.
A shift in consumer buying habits and temporary store closures in some markets have some nonessential retailers rethinking business operations.
Whether you sell clothes or candles, bicycles or barbecue sauce, you can adapt to the current situation with these tips and resources.
Here’s how to seamlessly make the shift to delivery.
Learn more about your options for how customers can pick up or receive their items.
UPS shares some pros and cons to help you decide if — and when — free shipping is right for your business.
From how to set up your online store for experiential gift giving to telling a brand story that captures shopper attention, we’ve assembled everything you need to stay competitive during the holidays.
COVID-19 has changed where we shop, but not how. From procrastinators to bargain hunters, here are eight types of shoppers to reach this holiday season.
Our collaboration with the National Christmas Tree Association predicts the best day for consumers to buy their Christmas tree.
The holidays are full of activities shoppers don’t want to miss. Here are six ways sellers can channel this FOMO to make their brand stand out this season.
Small business owners need to stand out during the holidays to drive sales, especially online. Here are four ways online sellers can make their brand known.
With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moments.
Learn how White Gardenia Co., a home goods brand, takes the stress out of holiday sales by leveraging eCommerce best practices and Square’s suite of tools.
Ethical shoppers care about the effects of their buying habits. In a time of increased social good, they want brands to care, too. Here’s how to reach them.
With all of the gift-giving this season comes the inevitable rush of returns. Here’s how sellers can turn product returns into loyal, satisfied customers.