Webinar Recap: How to Build Your Presence on Twitter

There are no hard and fast rules on Twitter. Styles are as varied as the personalities who tweet. But there are a few tips that will help establish your business on the platform. Twitter just conducted an awesome webinar called Build Your Business With Twitter, and we took notes for you. Their presentation is a nice addition to our recent rundown on Twitter Basics for Small and Medium-sized Businesses. Here were the main takeaways.

Your business personality
  • Twitter complements your existing marketing efforts. And it’s a great place to interact with your customers.
  • You should have the same conversations with your customers on Twitter that you would have in your store. Imagine your best customer just walked in the door.
  • Twitter isn’t a place to be overly formal. Don’t be afraid to show your humor and wit.
What to tweet
  • Give customers the inside scoop. People love to see behind-the-scenes photos, employee profiles, and content they can’t find anywhere else.
  • Ask your customers questions and respond once they answer. You could start by asking what specials they’d like to see this fall.
  • Twitter happens in real time. Cultural events and breaking news are an opportunity to tie in your business. Maybe your home team made the playoffs and you’re baking cookies with the team logo. That’s something your customers will want to see.
Build your content strategy
  • Many sellers ask how to build out a content strategy. Twitter suggests that 80 percent of your Tweets should drive interactions and 20 percent should incorporate direct offers like sales or promotions.
  • Get visual and creative to drive interactions. Photos bring your story to life. Tweets that are funny, newsworthy, and inspiring get a fantastic response.
  • To encourage followers to take immediate action, start with a compelling offer that’s relevant and timely. Create a sense of urgency by limiting the offer to a specific time period. Include a clear call to action without other messages that could distract your customers.