Business Owners Building Business Resilience: Stronger Than Before

building small business resilience

From tenacity to authenticity, resilience shows up in many different ways. Meet the business owners who are not only stepping up to today’s challenges, but proving that they were made for these challenges.

Hear first-hand from business owners on how they’re overcoming adversity, exploring possibilities, and embracing resiliency.

Business owners like you are emerging stronger than ever and proving that you can take on any challenge that comes your way.

We talked to eight business owners from six businesses to hear why 2021 is their year to redefine what’s possible and define what resilience means to them. You’ll learn about a biscuit pop-up that started in a garage, a ceramics studio expanding access to the arts, and other real-life examples of how business owners are charting their own paths, in their own ways.

From tenacity to authenticity, business resilience shows up in many different ways. Meet the business owners who are not only stepping up to today’s challenges, but proving that they were made for these challenges.

Tenacity

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“I will do something and do something and do something. I will learn from it, I will do it over. I will do it again. I will try harder the next time.”

Learn how Deanna’s unwavering dedication to her community pushes her business forward.

Innovation

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“Oh wow, this is working.”

Read about how Ian’s innovative approach to adapting his business is opening up new channels and possibilities.

Independence

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“The gratitude that it gave me is something that nobody can give to me but me.”

See how Iesia has tackled adversity to better her business, and herself.

Authenticity

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“They can taste it, they can taste the love.”

Get to know Boots and Warren and how their love for their customers shows up across the business.

Energy

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“We treat every day like it’s the first day we’re open.”

Learn how Wally stays inspired by approaching every day like it’s opening day.

Spirit

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“There’s a collective spirit to make sure that the fabric of small businesses, and what makes the city unique, continues.”

Read about how David and Danel’s adaptive spirit opened them up to a whole new way of doing business.

The sellers profiled here are finding their own way and seeing the possibilities open up with each bet they make. The word resilience doesn’t do justice to the passion, the adrenaline, the soul radiating inside each experience — and the countless stories not captured in the Whitepaper.

Business owners like you are recognizing your reality, and doing brave and bold things to keep going and growing. And you’re not stopping anytime soon.