By the very nature of trick-or-treating, Halloween is all about bringing communities together. Here are some fun Halloween marketing ideas to get your local business in on the action.
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Halloween marketing ideas for cafes, restaurants, and bars
When the weather takes a chilly turn, people zero in on those pumpkin flavors (we’re looking at you, pumpkin-spice latte). Adding a seasonal offering (maybe pumpkin muffins or a pumpkin-spice cocktail) to your menu imbues your business with the Halloween spirit.
Halloween marketing ideas for spas and salons
Spas and salons, it’s time to get serious about Halloween-themed nail art. Stock up on orange and black polish, and also colors that go well with spooky costumes — maybe blood red or glow in the dark. You might even consider creating a look book of costume ideas with nail art to match. It’ll give all those people in the waiting area some inspiration.
Marge, Elvira, Labyrinth Bowie — Halloween hair should be next level. If you’re a salon, try running a special for costume hair help, and then seriously stock up on hairspray and bobby pins.
Cheap Halloween marketing ideas that won’t break the bank
Bring your A-game to those pumpkin-carving efforts. Venture away from the generic and instead do something related to your business. If you’re a coffee shop, maybe you carve out a latte. If you’re a bar, maybe you do an “I love beer” quote. Think of things people might post on Instagram (hey, free Halloween marketing).
Halloween marketing events
Just stating the obvious here, but people really like to dress up their dogs. Run a pet parade with your customers’ dogs dressed up in costumes. Offer prizes from your business, rewarding originality. Take lots of photos and post them across your social media channels. Dressed-up pets are “Like” candy.
Now is the perfect time to let your hair down with your customers. Chiropractors could post a picture of a skeleton on social media with the message “Happy Halloween, here’s to healthy spines!” If you’re a contractor, you could riff on haunted-house themes. If you’re a dentist, maybe you send a Happy Halloween email featuring vampires or zombies (with a tongue-in-cheek reminder to come in for a cleaning).
Those are some ideas to get your creative juices flowing. Now we want to see what you’ve got. Post a picture of your business’s Halloween marketing ideas on social media and show off your scary good ideas.