Increase sales with loyal, returning customers

Sign up now to launch a customized digital loyalty program for your business that is fully integrated into Square Point of Sale.

Square Loyalty welcome screen

Customers enrolled in Square Loyalty spend 37% more on average after they join.

rire apparel store customer stand reward points

Customize your loyalty program to fit your business

Digital punch cards

Keep it simple and run a traditional loyalty program where customers receive points from purchases to earn loyalty rewards.

Tiered rewards

Get advanced and offer reward levels, allowing customers to bank their points to earn tiers or higher-value loyalty rewards.

A truly end-to-end, integrated loyalty program

Experience a clean counter-top with no additional hardware needed.

loyalty rewards points pos

Enroll at checkout

Customers sign up with the loyalty software at checkout by entering their phone number after the transaction is complete.

Square Loyalty customer rewards screen in Square Stand

Reward at your POS

Automatically reward customers through the point of sale. Just enter the customer’s phone number to see their total points and ring up any loyalty program rewards earned at checkout.

Understand who your customers are to help grow your business.

Treat more customers like regulars.

Every time customers return, the customer loyalty program software shows their order history so you know exactly what they want.

Square Loyalty customer information screen along with a photo of a hair salon

Participation-based pricing

You should only pay for a loyalty program when it’s working for you and your customers. With Square Loyalty, the monthly cost adjusts based on your monthly loyalty program participation across all your locations.

0–500 Loyalty Visits


Per month

501–1,500 Loyalty Visits


Per month

1,501–10,000 Loyalty Visits


Per month

Have more than 200 loyalty visits? See pricing details.

Start increasing sales by bringing customers back.

Try Square Loyalty free for 30 days and see how loyalty rewards work for your customers and your business.