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The first thing you should do is consider your audience and pick a topic that will connect with them. Something personal and relevant to your business is always good.

Next, make sure your content is accurate. If you’re discussing a particular topic, don’t be afraid to reference your sources. It builds credibility with your audience. Proofreading everything is also critical. Don’t just check for grammar errors, but review the language you use for consistency of tone and voice.

Finally, include a call-to-action, either a link to your website or social media page, or some additional reading. You’ve got your customers attention, so take advantage of it.