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Commerce Tracking with Google Analytics

Google Analytics provides powerful (and free) tracking for eCommerce. Square enables you to take advantage of this tracking through the Setup section of your Store tab.

Before you can put any of this to use, you’ll need to set up an account with Google Analytics. After setting up your account, you need to turn on eCommerce tracking.

You can find this setting by going to the Admin tab of Analytics and clicking on eCommerce Settings in the far right column.

ga-ecom-settings

On this page, there’s a button to turn eCommerce tracking on and off. Make sure this is enabled and then submit your changes.

ga-ecom-enabled

The next step is to tell your store that you want to use Analytics tracking. This is done through your Square Online Overview page.

From the dashboard go to Settings > General and click Edit in the Tracking section.

ecom-tracking-settings

Enter your GA Tracking ID in the Google Analytics Tracking ID field.

Not sure what your Google Analytics Tracking ID is? You’ll find it in the Admin section of Google Analytics, under Tracking Info.

ga-tracking-info

Once the code is in place, Publish your site and you’re all done.

What kind of information will you get from adding this to your site? As described by Google, you can use ecommerce tracking to find out what visitors buy through your site, including information about:

Products: Which products shoppers buy, in what quantity, and the revenue generated by those products.

Transactions: The revenue, tax, shipping, and quantity information for each transaction.

Time to Purchase: The number of days and number of visits it takes to purchase, starting from the most recent campaign through the completed transaction.

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