What Is a Customer-Facing Display and Why Do You Need One?

What is a customer-facing display? They allow you to display itemised orders to your customers to ensure accuracy and reduce incorrect purchases. Learn more.

The new Square Register was built from the ground up to create a powerful, more reliable, and more intuitive POS till system than ever before. Part of that package? A customer-facing display (CFD), also known as a customer-facing monitor. It’s a versatile, customisable screen that creates an elevated experience for your business and your customers.

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What is a customer-facing display?

You’ve probably seen customer-facing displays at businesses around you. They are digital screens that allow you to display itemised order information to your customers without interrupting the payment flow in the Square app. Customers can view their order and discounts during the checkout process.

Why you should use a customer display

Customer displays can help:

  • Improve the customer experience. A customer-facing screen builds trust by allowing the customer to ensure accuracy, reducing incorrect purchases.
  • Provide a fully customisable display. You choose where the display is located at the counter and what you want the screen to display to customers.
  • Clean up your countertop. Eliminate an additional payment device to improve your checkout counter aesthetic.

How to set up your Square Register customer display:

  1. Your customer-facing display will arrive safely secured to your new point-of-sale terminal.
  2. Remove the protective wrap that surrounds the customer display. Carefully lift it out and place it aside, ensuring you lay it on a flat surface.
  3. Connect the accessory hub to Register with either one of the micro-USB ports located on the bottom of Register. Then, grab the power adapter and connect it to the accessory hub.
  4. Plug one end of the power adapter cable into the power adapter and the other end into a power outlet.
  5. Determine how you’d like to set up the customer display:

Option 1: Dock the customer display by placing it into its slot on Register. Press firmly on the bottom edges of the display until you hear a click to ensure it’s locked in place. You won’t need to use the cord for this option—the display turns on automatically. This setup is helpful for narrow counters.
Option 2:The POS and customer display can be separated, which is helpful for tiered or wider counters. To undock the customer display, turn Register upside down and carefully place the screen onto a soft, clean surface. Hold in the release latch located on the base of Register and remove the customer display at the same time. Lay the customer display on a flat surface and attach the screen using the included cord.

  1. Turn on Square Register by pressing the power button until the Square logo appears on the screen. Establish your internet connection via Wi-Fi or Ethernet.
  2. Log in to your Square account and start selling—Square POS software comes installed and ready to go.

What do customers see on the display?

On the customer-facing monitor, they see items appear on screen as they’re being scanned, with the total in the top left of the screen. If your customer is purchasing a lot of items, the list is scrollable on the touchpad.

Once you select all the items, the customer display cues customers to insert their card or tap if they’re using mobile pay. (Customers can also insert their card as items are being scanned, but they can’t use mobile pay in the middle of a transaction.) Once customers pay, a confirmation message appears on the screen and they hear a beep.

FAQ:

Does Square’s display cost extra?

No, the customer display is included with Square Register. Learn more about Register’s features and pricing and about POS system costs.

Am I required to use a customer-facing display?

You should consult a knowledgeable professional advisor about local legal requirements and whether a customer-facing display to accept payments is required. Requirement or not, a customer-facing screen is helpful for serving customers quickly and accurately and keeps them coming back.

What POS software can I use with Square’s customer display?

Square Register arrives with Square POS software installed and ready to go so you can begin payment processing right away.

With cloud POS software, you’ll be notified when an update is available. You can also choose to be notified via mobile if a software update is ready.

How do I customise the image on my customer display?

In your Dashboard, open the Account & Settings menu. Under the Business tab, click Location, then scroll down to the Point of Sale Checkout Background. From there you can upload a photo that fits the specifications provided above the box.

You can find more information here.

Can I purchase a customer-facing display from Square separately? What should I do if I already own a Square Stand?

Customer-facing displays are only available as a part of Square Register. If you want a customer display, iPad and Square Stand users can download the Square customer-facing display POS app, or upgrade to Square Register.

If the customer display that came with your Square Register cracks or needs replacing, a new one can be purchased through Square Support.

Whether you use Square Stand for iPads with point-of-sale hardware, Square Terminal, or the new Square Register, the ease of use will help you see why Square is considered a very user-friendly small business POS system with everything you need for in-person and online checkout.