Square Case Study
The Laundry Room, Islington
There is no business quite as traditional as the dry cleaners – trends may come and go but a good cleaning service to keep your suit looking fresh is surely timeless. The Laundry Room’s owner, Merlin, shares this ethos and bring a modern spin to this most quintessential of British businesses. From the sleek and streamlined website alone, more suiting to a boutique hotel or bespoke jewellers, this small business is bringing a new take on the way our clothes are cleaned. Taking up a strikingly modern and chic space in central Islington, passers-by would be forgiven for thinking something far more fashionable than cleaning was on offer – or that the company didn’t have 25 years of industry knowledge to back it up.
The Laundry Room may offer customers pristinely washed and pressed garments, but they are also offering a new take on the service, one that prizes convenience and innovation. With the use of Square, the business can allow customers to pay their way and send out invoices in a few clicks, so the business can enjoy fitting in more of those all-important bookings.
The services of this re-imagined classic business include dry cleaning, complete with hand-finish pressing and quality control inspection, wash and hand iron services and wash, dry and fold for bedding that needs to be cleaned, refreshed and returned within 24 hours. Also available are specialist repair services including alterations, hole repairs, jacket relining and shoe repair using premium rubber and custom leather pieces. For the well-experienced business owners, this level of quality and standard of customer service is what underpins their whole brand, and what sets them apart from the competition.
The dry cleaning may not be done on site, but that doesn’t mean their Islington hub isn’t the heart of the business, where additions like Square help Merlin run her business smoothly day-to-day, as well as grow it into something bigger and better.
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