Town Square

Choosing The Right Social Media Marketing Strategy for Your Business

Five Ways to Refresh Your Website for Fall

Could your website content use an update? Here are ways you can spruce up your online strategy to help drive more traffic to your site.

How Ugly Photos Can Affect Your Business, and How to Combat Them

First impressions matter, and when bad images of your business end up online, they have the power to deter prospective customers.

How to Celebrate Dads

Honouring Dad is a big deal - and big business.

3 Tips to Grow Your Business at Farmers Markets

How to Turn Your Side Hustle into a Full-Time Job

Individuals are choosing to make extra cash from a business outside of their day jobs. Here are some ideas to turn you side hustle into a full-time job.

5 Last-Minute Ways to Celebrate Moms This Mother's Day

Moms don’t get nearly enough gratitude, which makes it all the more important to properly honour and celebrate them on Mother’s Day.

Everything You Need to Know About Email Marketing

One of the best ways to connect with your customers is through email marketing. Here’s how to get started.

How to Hire a Website Developer or Designer

Why should you hire a website developer or website designer? Find out how much it costs and what are the benefits of having an online presence for any small business.

7 Questions to Ask Before You Open an Online Store

If you’re one of those business owners who doesn’t have an online store yet, there are a ton of reasons why it should be a top priority.

4 Essential Steps to Get Cleaning Contracts

Landing cleaning contracts is a great way to guarantee work, stabilize your revenue and grow your business. Learn the four steps to get cleaning contracts.

How to Sell a Ton of Gift Cards This Holiday Season

Find out how to sell gift cards in person, in your store, and on your website with these great tips for boosting gift card sales this holiday season.

What Consumers Want from their Local Business

Consumer appetite to shop locally is strong.

How to Maintain Customer Relationships and Build Loyalty

63 percent of customers are loyal to a business because of great customer service.

5 Tips for eCommerce Businesses, from Square’s Canadian SEO Expert

It’s important to invest time and resources in SEO. But be aware, SEO isn’t necessarily something you can implement overnight. Results aren’t immediate. To make things more difficult, SEO is a constantly changing practice.

7 Ideas to Make Mother’s Day a Marketing Success

Simple, creative strategies for your business to celebrate Mother’s Day.

How to Simplify Your Business

From customer service to shop design, simplicity is at the heart of many successful businesses.

6 Ways to Improve Your Company’s Facebook Page Today

Boost your brand on Facebook with no- to low-cost marketing.

What is Guerrilla Marketing? Basics and Strategies

Create a buzz with Guerrilla marketing tactics.

Make Online and In-Store Sales Seamless with Wix and Square

While you aim to provide a smooth customer experience from online to in-store, the process of reconciling sales made in those two locations is anything but seamless for you. To make that process easier, we’ve partnered with the e-commerce platform Wix.

How to Create a Killer Marketing Strategy

Developing a marketing strategy is vital for any business. This guide helps you identify which customers to focus on and how to reach them.

7 Cute Marketing Ideas for Valentine's Day

February 14 is an opportunity to think outside the chocolate box. Come up with some smart ways to make your customers fall in love all over again (with your business, at least).

Picture Perfect Ways to Promote Your Small Business on Instagram

With its more than 600 million active users, now is the time to get your business on the ’gram.

Easy Ideas for Tracking Industry Trends in 2017

Whether you make the most of the digital world or stick to more traditional modes of communication, here are four simple ways to tap into industry trends in 2017.

Tips for Making the Most of a January Slump

Seize the chance to regroup, recharge and refine your plans for the year ahead.

Building Buzz: Pitching Stories About Your Small Business to the Media

When you’re starting a business, it’s important to focus on brand awareness and building buzz around your company. Here’s how you can do this through the media

5 Ways to Give Your Social Media Accounts a Quick Boost This Holiday Season

5 Ways to Build Your Brand on Instagram

8 Easy Ways to Stay on Top of Industry Trends

Discover how to stay on top of industry trends and keep your business in the loop. From customer habits to global insights and more, stay ahead with Square.

Simple Things That Could Be Hurting Your Online Brand

Six Fun Halloween Marketing Ideas for Your Small Business

3 Easy Ways to Make Your Regulars Feel Special

Regular customers are great for business. Here are three simple ways to make your repeat customers feel special and appreciated.

Thanksgiving Marketing Ideas for Small Businesses

How to Generate Good Word of Mouth

Staying Calm under Pressure: How to Deal with Stress at Work

Stock Management: Creative Ways to Clear Summer Inventory