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How to Create a Coffee Shop Marketing Plan

Learn how to create a coffee shop marketing plan. Get started with a business plan, set marketing goals, and follow these coffee shop marketing strategies.

7 Tips for Businesses Making the Shift to Delivery

Here’s how to seamlessly make the shift to delivery.

How to Promote eGift Cards for Your Business

With eGift Cards, your customers can support your business, even if your doors are temporarily closed.

How to Take and Source Photos for Your Website and Social Media

Refreshing your website and social media images is essential for your business. Here are tips on taking and sourcing good pictures for your website or social media.

How to Boost Facebook Posts to Drive Reach and Engagement

A beginner’s guide to Facebook Boost basics.

How to Design a Successful Coffee Shop Loyalty Program [5 Steps]

You can set yourself apart with great beans and superior service, but a loyalty program can help you convert occasional customers to your loyal regulars.

Do You Have a Holiday Bargain Hunter Strategy?

Here’s what you need to understand about bargain hunters, and how to meet their expectations and capture their interest this holiday season – and beyond.

Omnichannel vs. Multichannel: What They Are and How They Differ

Learn how to create a strong customer experience using omnichannel and multichannel commerce.

How to Optimize Facebook Posts to Drive Engagement

Attention spans are getting shorter and shorter. Here’s how to engage your audience and hold their attention on Facebook.

5 Ways to Attract More Clients to Your Wedding Business

Whether you’re a caterer, florist, photographer or planner, you know that booking new clients is a year-round endeavour. Here are some tried and true ways to attract new clients.

How To Leverage Facebook Insights to Benefit Your Business

Facebook provides Insights to help you better understand your audience. Here’s how to transform those analytics into growth.

5 Simple Tips for Designing Engaging Facebook Posts

Here’s how to ensure your content catches the eyes of your followers on Facebook.

Voice and Tone: An Integral Part of Your Email Marketing Strategy

Voice and tone determine what you say to customers, and how you say it.

How to Get More Traffic to Your Website

Knowing the essentials to improve your search rankings, also called search engine optimization (SEO), will go a long way toward making your web presence successful

How to Start a Free Online Store from Your Square Account

If you’re already using Square and you’re looking to grow your business, it’s easy to reach more customers and increase sales with a free eCommerce website with Square Online.

Is It Time to Add a Customer Loyalty Program?

Customers are more likely to shop at stores with loyalty programs. Do you have one?

Creating Facebook CTAs to Drive Your Business Goals

How to look beyond the “Like” and think strategically about the action you want your Facebook audience to take.

How to Define and Analyze Your Target Market

To best serve your customers, you have to know who they are. Here’s how to determine who your core group of customers is.

Generate More Sales with These Retail Marketing Strategies

Retail marketing is a crucial concept to understand and will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.

5 Ways an eCommerce Website Can Improve Your Business

Most shoppers start the buying process with research online, so you’re missing out on sales if they can’t find your website.

How to Pick the Right Name for Your Business

Naming your business requires inspiration and a lot of research. Here are the steps to take and actionable tips when choosing a business name.

Here’s How to Create a Facebook Page for Your Business

Get a head start on creating a Facebook page for your business with these steps.

The Key Benefits of Facebook for Your Business

Building a Facebook page for your business is a great way to engage with current and potential customers.

4 Steps for Launching Your Facebook Business Page

Here are four steps to create and execute your Facebook content plan with confidence.

How to Create a Sustainable Facebook Content Plan

Here’s how to kick off your content plan and maintain it with ease.

How Often Should Your Business Publish on Facebook?

Here are some tips to help you decide how often to publish on your Facebook page.

9 Facebook Marketing Tips for Your Small Business in 2019

Facebook has many tools to help small businesses grow, but where to start? Here are 9 tips for getting the most out of Facebook marketing for your small business.

How Small Businesses Can Use Social Media to Grow

Square partner, Buffer, shares how to grow your business using social media.

The 4 Musts and Mistakes of Email Marketing

Here’s some of the best practices to follow and mistakes to avoid in email marketing.

Local Searches Are Up — What That Means for Your Business

As more people search for businesses near them, use these steps to get customers to walk through your door.

Try These 5 Marketing Ideas in 2019

New year, new ideas to make the most out of your marketing efforts in 2019.

5 Retail Trends You Should Know About in 2019

Thinking about your 2019 business goals? Checkout these trends as you plan.

Square Appointments Now Integrates with Instagram and Reserve with Google

To help you get more customers through the door, Square Appointments now integrates with Instagram and Reserve with Google.

5 Tips for Successful Customer Interactions

Looking for ways to keep your customers coming back? Try these 5 tips.

How to Promote Your Business to Attract Local Customers During the Holidays

If you want to attract more local customers during the holidays this year, these tips will ensure you’re reaching the right people with the right messages for the season.

5 Ways Social Media Marketing Can Boost Your Business During the Holidays

By incorporating a few tricks into your marketing plans, you can boost your business sales during a hectic holiday season. Here are five proven ways that work.