August's Hottest New Features

square stand

This month we’ve been working hard to bring you a host of new products and tools to help you run and grow your business. From tools to help you get to know your customers better to app partners to help you streamline your workflows — here’s what went live in August.

Instant Profiles

The key to building any business is getting to know your customers. Understanding what your customers buy, when they buy it and if they like an extra shot in their latte is key to ensuring they keep coming back.

Square’s Customer Directory is a completely automated way to do just that, and it lives right in the point of sale. This month we launched Instant Profiles, which means you can say goodbye to customer lists on spreadsheets — key information is automatically added to your Directory after each purchase.

Instant Profiles are automatically created following a transaction. If a new customer doesn’t have an existing profile within your directory, Square will create an Instant Profile for them. Then, future purchases made by that customer will update automatically in their profile with new transaction details and other activity with your business.

Plus, customer profiles integrate with Invoices, meaning you can track all of those bigger transactions when the time comes. Learn more about Instant Profiles.


Square Guides

We know that building a business is more than a full-time job. And when it comes to your to-do list, learning about payments is probably right down at the bottom. To make your life a little easier, we produce bite-size guides to give you the context you need to make those business decisions you’ve been putting off.

This month we dived into the world of invoicing and NFC payments — happy reading.


App Marketplace Partners

Building on last month’s exciting haul of new partners that integrate with Square, we have two more to help you manage your appointments and build online order forms.

  • Booxi: Manage appointments, classes and events, and accept payment for bookings with Booxi’s online appointment management.
  • Cognito Forms: Create advanced, powerful payment forms with this easy-to-use online form builder.

From eCommerce to ticketing and event management, you can find all the tools and apps that Square integrates with on our App Marketplace.


Square hardware, now available in JB Hi-FI

We’re excited to announce that we’ve teamed up with JB Hi-Fi to make it easier for you to get your hands on Square hardware. We know that when you’re building a business convenience is key, so making Square’s hardware available in JB Hi-Fi’s 300 locations across Australia was an easy choice to make.


Want to get early access to Square’s latest products?

The Square Preview Program is your opportunity to help us improve features and tools — in advance. We want to work with your business to make sure our products are best in class for sellers all over the world.

We have a number of beta hardware and software products being tested by a subset of sellers before they’re released to the public. As a member of the Square Preview Program, you’re eligible to try these products early. All we ask is that you give us as much feedback as possible and let us know what else we should add.

If this sounds like something you’re interested in, you can find out more on our support centre.


Want to know about other recent product launches and updates? Take a look at the hottest features we launched in July.

For regular updates, follow us on Twitter.

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