Customer-Facing Display: What it is and Why You Need One

The new Square Register was built from the ground up to create a powerful, more reliable, and more intuitive POS than ever before. Part of that package? A customer-facing display (CFD), also known as a customer-facing monitor. It’s a versatile, customisable screen that creates an elevated experience for your business and your customers.

Square Register: Payments and point of sale, streamlined.

The first fully integrated POS terminal for any kind of business.

Plus, Register’s customer-facing display comes with a built-in payments terminal so that your customers can make intuitive chip and contactless card payments all in one place.

What is a customer-facing display?

You’ve probably seen customer-facing displays at businesses around you. They are digital screens that allow you to display itemised order information to your customers without interrupting the payment flow in the Square app. Customers can view their order, tax, discounts, and loyalty information during the checkout process.

using the customer display at the point of sale

Why you should use a customer display

Customer displays can help:

  • Improve the checkout flow: A customer-facing screen builds trust by allowing the customer to ensure accuracy, reducing incorrect purchases.
  • Drive customer engagement: Give customers a seamless opportunity to sign-up or claim benefits with a loyalty program.
  • Clean up your countertop: Choose where the display is located at the checkout counter and improve aesthetics when combined with a built-in payments terminal.
  • Stay in compliance with local laws: Various regulations and city ordinances may require that sellers have a customer display in certain circumstances, or they could face fines.

How to set up your Square Register customer display:

  1. Your customer-facing display will arrive safely secured to your new point-of-sale register.
  2. Remove the protective wrap that surrounds the customer display. Carefully lift it out and place it aside, ensuring you lay it on a flat surface.
  3. Connect the accessory hub to Register with either one of the micro-USB ports located on the bottom of Register. Then, grab the power adapter and connect it to the accessory hub.
  4. Plug one end of the power adapter cable into the power adapter and the other end into a power outlet.
  5. Determine how you’d like to set up the customer display:
    a. Option 1: Dock the customer display by placing it into its slot on Register. Press firmly on the bottom edges of the display until you hear a click to ensure it’s locked in place. You won’t need to use the cord for this option — the display turns on automatically. This setup is helpful for narrow counters.
    b. Option 2: The POS and customer display can be separated, which is helpful for tiered or wider counters. To undock the customer display, turn Register upside down and carefully place the screen onto a soft, clean surface. Hold in the release latch located on the base of Register and remove the customer display at the same time. Lay the customer display on a flat surface and attach the screen using the included cord.
  6. Turn on Square Register by pressing the power button until the Square logo appears on the screen. Establish your internet connection via Wi-Fi or Ethernet.
  7. Log in to your Square account and start selling — Square POS software comes installed and ready to go.

What do customers see on the display?

On the customer-facing monitor, they see items appear on screen as they’re being scanned, with applied taxes and the total in the top left of the screen. If your customer is purchasing a lot of items, the list is scrollable on the touchscreen.

Once you scan all the items, the customer display cues customers to tap or insert their card or present a smart payment device. Once customers pay, a confirmation message appears on the screen and they hear a beep.

If you have a loyalty program, it’s displayed after payment is taken. Customers can also sign up for loyalty, enter their information, and collect points from any participating merchant on the customer display.

FAQ:

Does Square’s display cost extra?

No, the customer display is included with Square Register. Learn more about Register’s features and pricing.

Am I required to use a customer-facing display?

You should verify if your local requirements call for you to use a customer-facing display. Requirement or not, a customer-facing screen is helpful for serving customers quickly and accurately and keeps them coming back.

What POS software can I use with Square’s customer display?

Square Register arrives with Square POS software installed and ready to go. This includes Square Point of Sale, Square for Retail, Square for Restaurants and Square Appointments.

With cloud POS software, you’ll be notified when an update is available. You can also choose to be notified via mobile if a software update is ready.

How do I customise the image on my customer display?

In your Dashboard, open the Account & Settings menu. Under the Business tab, click Location, then scroll down to the Point of Sale Checkout Background. From there you can upload a photo that fits the specifications provided above the box.

You can find more information here.

Can I purchase a customer-facing display from Square separately? What should I do if I already own a Square Stand?

Customer-facing displays are only available as a part of Square Register. If you want a customer display, iPad and Square Stand users can swivel and act as a customer-display at the end of the transaction, or upgrade to Square Register.

If the customer display that came with your Square Register is accidently damaged, a new one can be purchased through Square Shop. Defects in materials and workmanship under normal use are covered by Square Register’s 2-year limited warranty.

Whether you use Square Stand for iPad with point-of-sale hardware, Square Terminal, or the new Square Register, the ease of use will help you see why Square was named the best POS system for 2020 and best small business POS system.