What is the future of brick-and-mortar stores?
Customers want to return to in-person shopping, and they want what they can’t get anywhere else. By making the in-store experience stand out through community events and allowing customers to pick up online orders, retailers are using brick-and-mortar locations to build their brands and deepen customer loyalty.
Now that in-store shopping is getting its groove back, customers are craving even more sophisticated omnichannel options than ever before. It’s up to retailers to find the best ways, often through new technologies, to earn their loyalty.
To pull this off, retailers need to hire the right staff. As retailers work through new challenges — from supply chain issues to skills shortages — a strong team will help them navigate each milestone. One way business owners are investing in this work is through their tech stack. A strong majority of store owners surveyed use or plan to use automated tools so staff members can spend less time on hands-on tasks like order tracking and managing customer loyalty programs.
These are just a few predictions of what the future of retail will look like in 2022 and beyond. Get a deeper dive into how retail is evolving by downloading the full Future of Retail report below, complete with original data and strategic advice from 500 retailers and 1,000 shoppers across Australia.