It may only be November, but the end of the Spring Racing Carnival usually marks the beginning of two certainties: sunny weather and the onslaught of Christmas shopping.
Now is the time to turn your attention to some simple strategies that you can implement in your business to better engage with your customers and take advantage of their festive spirits.
Here are five ideas to get you started:
Christmas marketing ideas for cafes, restaurants and bars
As the weather gets warmer, people usually start zeroing in on more refreshing, festive options. Adding a seasonal offering (maybe cherry muffins or a revitalising mint-flavoured cocktail) to your menu imbues your business with the Christmas spirit.
You can do the same with your branding by adding a bit of Christmas flair. Takeaway cups, boxes and serviettes with a festive graphic or witty slogan are an easy way to do this.
Christmas marketing ideas for spas and salons
Spas and salons, it’s time to get serious about Christmas-themed nail art. Stock up on red, white and green polish, and also colors that go well with end-of-year party attire — maybe metallic silver or gold glitter.
The same goes for makeup artists. Be sure to have sparkly colours on display. You might even consider creating a look book of Christmas makeup or nail art. It’ll give all those people in the waiting area some inspiration.
Christmas marketing ideas that won’t break the bank
Bring your A-game with community spirit this year and host a local charity drive. Christmas is a time of giving, after all, so creating charitable revenue as a way for your busy customers to help those less fortunate is a great way to engage with them and lift spirits.
Depending on your business type, you could host a food drive, donate a percentage of all sales during a specific period to a charity, or even organise a toy or clothing collection.
Christmas marketing events
Just stating the obvious here, but Aussies love to spend money on their pets. So why not get them involved during this festive season? Run a pet parade with your customers’ dogs dressed up in their best Christmas-themed outfits. Offer prizes from your business rewarding originality, and take lots of photos to post across your social media channels. Dressed-up pets are “Like” candy.
It’s nearing the end of the year and your customers, no matter who they may be, are likely to be feeling the stress from this busy period. So now is the time to reward your most engaged audience — your social media fans.
You can thank your most loyal followers by having offers exclusively on social media. Digital coupons and promo codes work best with online stores, but brick-and-mortar businesses can still offer print-at-home coupons or codeword promos that can be recouped later.